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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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r b

r b

@r_b

Madrid, Spain

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r b

Courses

  • Programming for WordPress: Design a Website. Web, and App Design course by Carlos E. Molina Tovar

    Programming for WordPress: Design a Website

    A course by Carlos E. Molina Tovar

    Web, and App Design

  • WordPress Theme Development. Web, and App Design course by Ignacio Cruz Moreno

    WordPress Theme Development

    A course by Ignacio Cruz Moreno

    Web, and App Design

See all their courses

Projects

  • Biggie / tupac. Graphic Design, and Traditional illustration project by r b - 05.17.2016
  • Calendario  2016 . Graphic Design, Traditional illustration, and Design project by r b - 02.24.2016

Professional listing

  • r b – @r_b
  • Open to job opportunities,
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Joined December 2014
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Recent projects
  • Biggie / tupac. Graphic Design, and Traditional illustration project by r b - 05.17.2016

    Biggie / tupac

    r_b

    • 192
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  • Calendario  2016 . Graphic Design, Traditional illustration, and Design project by r b - 02.24.2016

    Calendario 2016

    r_b

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    • 1

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