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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Marimar Gomez

Marimar Gomez

@quesitomg

Pineda de Mar, Spain

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    Urban Anna Urban Anna @urbananna Making the mundane magical! Heerenveen, Netherlands
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    17,355
    • Architectural Illustration
    • Traditional illustration
    • Urban Anna Sticker Book. Traditional illustration, Drawing, Painting, Watercolor Painting, and Children's Illustration project by Urban Anna - 01.04.2025
    • El Mueble magazine came with three prints of my watercolors. Traditional illustration, Architectural Illustration, Drawing, and Watercolor Painting project by Urban Anna - 09.01.2024
    • New colouring book! Urban Colouring part 2. Traditional illustration, Children's Illustration, Ink Illustration, and Watercolor Painting project by Urban Anna - 10.21.2024
    • Imaginary shop illustration for Tease Me. Architectural Illustration, Ink Illustration, Watercolor Painting, and Drawing project by Urban Anna - 05.26.2024
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    Sol Barrios Sol Barrios @solbarrios Acuarelista y Muralista Tulsa, Chile
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    46,885
    • Traditional illustration
    • Calligraphy
    • Sin Título. Fine Arts, and Watercolor Painting project by Sol Barrios - 01.04.2022
    • Serie Negra. Fine Arts, and Watercolor Painting project by Sol Barrios - 01.04.2022
    • Serie Blanca. Fine Arts, and Watercolor Painting project by Sol Barrios - 01.04.2022
    • Retrato. Watercolor Painting project by Sol Barrios - 12.06.2019
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    Jennifer Lefèvre Jennifer Lefèvre @jennyillustrations Chartres, France
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    9,119
      • Projet avec l’Atelier des Lumières . Traditional illustration project by Jennifer Lefèvre - 09.27.2021
      • Mes créations inspirées de la nature . Traditional illustration project by Jennifer Lefèvre - 09.16.2021
      • Mon livre J’ose l’aquarelle paru aux éditions Eyrolles. Traditional illustration project by Jennifer Lefèvre - 09.09.2021
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      Kata Zapata Kata Zapata @katazapata Diseñadora gráfica, ilustradora, fotografía de producto Madrid, Spain
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      2,617
      • Design
      • Branding & Identity
      • My Course Project: Realistic Watercolor for Botanical Compositions. Traditional illustration, Painting, Drawing, Watercolor Painting, and Botanical Illustration project by Kata Zapata - 03.01.2022
      • 07 Ilustraciones en acuarela para proyectos. Botanical Illustration, Watercolor Painting, and Traditional illustration project by Kata Zapata - 12.07.2021
      • 06 Diseño de patterns con ilustraciones para colección de ropa. Traditional illustration, Accessor, Design, Art Direction, Graphic Design, Drawing, Fashion Design, Studio Photograph, Botanical Illustration, Oil Painting, Pattern Design, Product Photograph, and Fiber Arts project by Kata Zapata - 12.07.2021
      • 05 Ilustraciones & Diseño branding navideño Multiópticas. Traditional illustration, Design, Photograph, Art Direction, Graphic Design, Pattern Design, Packaging, Botanical Illustration, Br, ing, Identit, Watercolor Painting, Product Photograph, Photo Retouching, and Studio Photograph project by Kata Zapata - 12.07.2021
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      Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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      433,299
      • Branding & Identity
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      • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
      • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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      Daniel "Pito" Campos Daniel "Pito" Campos @danieldibujador Acuarelista - ilustrador Córdoba, Argentina
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      133,506
      • Design
      • Traditional illustration
      • Algunas Caricaturas. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
      • VIEW OF THE NATURAL LANDSCAPE. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
      • Algunas acuarelas que pueden servirte de inspiracion. Traditional illustration, and Watercolor Painting project by Daniel "Pito" Campos - 03.15.2021
      • FIGURAS. Fine Arts project by Daniel "Pito" Campos - 10.04.2019
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