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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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pstepanova

pstepanova

@pstepanova

Pilsen, Czechia

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    Alessia Casillo Alessia Casillo @alessiacasillo Project Manager & Business Analyst Barcelona, Spain
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    • Interior Decoration
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    • Project Manager x Lázaro Rosa Violán Studio. Audiovisual Production, Interior Decoration & Interior Design project by Alessia Casillo - 06.27.2021
    • Analista Business Intelligence x AIRBNB. IT project by Alessia Casillo - 06.27.2021
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    • Fundadora de Neukölln - Tienda de decoración y vintage. Decoration, Interior Decoration, and E-commerce project by Alessia Casillo - 06.27.2021
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    Sun Yi Sun Yi @sunyi Personal Branding Strategist, Entrepreneur, Storyteller, Mentor, Podcaster, TEDx Speaker, Founder, and Principal of Night Owls and Night Owl Nation, Forbes Agency Council Member New York, United States
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    Marioly Vázquez Marioly Vázquez @cestmaria Fotógrafa, Stylist & Diseñadora London, United Kingdom
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    Kyoko Takeyama Kyoko Takeyama @kyokotakeyama Public Speaking Coach, Trainer, Speaker Barcelona, Spain
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      Sumayya Usmani Sumayya Usmani @sumayyausmani Author and writing mentor Glasgow, United Kingdom
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      Andreia Ribeiro Andreia Ribeiro @andreia_v_ribeiro Creative Director Lisbon, Portugal
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      Hana Klokner Hana Klokner @hanajayklokner Social Media Specialist London, United Kingdom
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      Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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      Daniela Hernández Daniela Hernández @danielailustra Ilustradora Bogota, Colombia
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      Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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        Pablo Lascurain Pablo Lascurain @pablolascurain Mexico City, Mexico
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        Foncho Ramírez-Corzo Foncho Ramírez-Corzo @cholutions Lima District, Peru
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        Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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        Vero Navarro Vero Navarro @veronavarro Ilustradora Valencia, Spain
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        Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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          Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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          • Paloquemao. Photograph, Studio Photograph, Product Photograph, Digital Photograph, Food Photograph, and Photographic Lighting project by Espacio Crudo - 05.17.2019
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