What makes an agency truly creative? Today, creative agencies no longer just sell products: they create culture, build strong brands and tell stories that connect emotionally with audiences around the world. [But what differentiates the truly great ones from the rest? For this selection, we were guided by criteria such as - Constant innovation - Global impact and cultural relevance - Collaborations with iconic clients - Recognition at festivals such as Cannes Lions - A unique ability to deliver effective storytelling Here are the 5 most influential creative agencies in the world. Not just because of what they do, but because of how they do it.
@protocolo66
Galar, Spain
Protocolo66.com
By Gemma Román
Illustration
A course by Natalia Méndez
Writing
