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    The FedEx logo: the hidden message you probably hadn't noticed
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    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Seguridad en el Hogar: Cómo evitar accidentes en tu casa

by Miguel Perrino López @miguel_perrino

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A project by
Miguel Perrino López miguel_perrino
Joined June 2010
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Details
  • Seguridad en el Hogar: Cómo evitar accidentes en tu casa
  • Client: Fundación Mapfre
  • Agency: GasOnline
Areas
  • Design
  • Traditional illustration
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