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    The FedEx logo: the hidden message you probably hadn't noticed
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    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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IL3 Universidad de Barcelona

by Sergio Andrés Sánchez @sergio_andres

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Realización del diseño de marca y Diseño UX/UI de la Plataforma Sigec para la Universidad de Barcelona.

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A project by
Sergio Andrés Sánchez sergio_andres
Joined February 2010
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Details
  • IL3 Universidad de Barcelona
  • Client: IL3 Universidad de Barcelona
  • Agency: Ocom Webs & Media Projects
Areas
  • Graphic Design
  • Interactive Design
  • Web Design
  • Web Development
Software
  • Adobe Illustrator
  • Adobe Photoshop
  • Sketch
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