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    The FedEx logo: the hidden message you probably hadn't noticed
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    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Ilustración y UI de Serious Game

by Eli Trotta Sanz @eli_trotta

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A project by
Eli Trotta Sanz eli_trotta
Joined November 2013
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Details
  • Ilustración y UI de Serious Game
Areas
  • Graphic Design
  • Traditional illustration
  • UX / UI
Software
  • Adobe Illustrator
  • Adobe Photoshop
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