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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Wake Up Tour / logo

by Roberto García @medusse

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A project by
Roberto García medusse
Joined September 2015
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Details
  • Wake Up Tour / logo
  • Client: Freedonia
Areas
  • Branding & Identity
  • Fine Arts
  • Graphic Design
  • Logo Design
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