stuDIO•SO

stuDIO•SO

The stuDIO•SO logo is a purposeful expression of who the founder and how she work. The name itself subtly mirrors the founder’s identity, Meh Dioso, with a creative twist. An inverted “S” that symbolizes a shift in perspective and a commitment to seeing ideas from fresh angles.

At the heart of the logo are two speech bubbles not just shapes, but a representation of dialogue. They embody our process of listening, understanding, and responding. This visual motif reflects our belief that great work begins with conversation, and that every project is a collaborative exchange between studio and client.

For this project, I used Adobe Illustrator and Photoshop

The logo began with research into symbols of communication and connection.
1. Studied the design landscape relevant to creative studioso
2. Identified visual elements that communicate dialogue, connection, and clarity
3. Explored shapes and symbols that evoke conversation and interaction.

Through sketching digitally and iteration, I tested forms, focusing on speech bubbles and dynamic letter shapes.
The inverted “S” emerged as a creative decision to represent fresh perspective and innovation.

Dialogue → ➤ Speech bubbles
Interaction → ➤ Overlapping forms
Thinking differently → ➤ Inverted elements
Connection with people → ➤ Balanced composition

Each concept connected back to how the studio interacts with clients — not just delivering work, but engaging in meaningful exchange.
Each revision refined meaning over aesthetics. The final design balances intention with simplicity — a mark that speaks, engages, and reflects thoughtful collaboration.