My project for course: Copywriting for Social Media

Reebok Social Media Campaign Research and Copy

Company Background

Reebok is an American-based business that has grown internationally. Sports and lifestyle items are their area of expertise. In terms of sports and fitness, they have a long history and authenticity. The company has made a commitment to creating goods that showcase innovation and change/growth.

Objective

Create a social media campaign to raise awareness for Reebok’s work safety shoe collection

Target

Men
35-50 years old
Married with children
70-90k
Career is important to them
They spend a lot of hours at work
Comfortable shoes that they can wear for 8+ hours at work is preferred
They wants shoes that can protect their from potential hazardous objects and materials
Willing to pay a high price for comfortable shoes

Brand Voice

Informative/masculine

Insight

Men prefer to wear comfortable shoes at work, but they also want shoes that are stylish

Single Minded Thought

Reebok work shoes are for men who want to feel comfortable and look stylish at work

Campaign Slogan

Stylish and comfortable footwear for working out the office

Execution

Social Media (Instagram)