My project for course: Rebranding for my footwear design studio

It has been a great course to define my identity, my strong points and the areas to develop better. After this course I decided to change my logo and got the logo design course by Sagi Haviv.
I am technical footwear designer which is dominated by men. So I decided to emphasise:
-The feminine-fashion approach to masculine-feminine products and the emotional-functional balance in products as differentiating values.
-The collaborative- humanistic-egoless designer identity who has great availability
-The purposeful approach to design by giving the hand to next generation by teaching. Teaching gives a
-My logo is simple , orange which is warm yet technical color following my hair colour. The circle inside "D" is the curl of my hair+feminine and centred design approach. I decided to take my persona not the product I design as concept.
-My slogan-motto: we design happiness around feet (more emotional-positive-joyful message to stand out among cool- tech- masculine studios)