My project for course: Expressive Typography in Motion with After Effects

Initially, I wanted to create something more dynamic with the letters, however, it ended up looking too chaotic. So I simplified the animation and focused on adding some contrast instead.

Would liked to have made the 'press' thinner and the 'reset' even bolder to really emphasis that contrast between the two words.

The most important lesson I learned (besides how to use After Effects obviously) was that S's are a bit of a nightmare to hand stretch. So never choice a phase with three s's...