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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Lyna Castañeda

Lyna Castañeda

@porcelyn

Mexico City, Mexico

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    Iván Mayorquín Iván Mayorquín @ivanmayorquin illustrator / Comic artist Mazatlán, Mexico
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    • Design
    • Traditional illustration
    • Pictoline Stickers vs. COVID-19. Traditional illustration project by Iván Mayorquín - 03.29.2020
    • Pictoline Cartas Proust. Product Design, and Traditional illustration project by Iván Mayorquín - 01.29.2019
    • Pizza Sandwich T01 . Comic, and Traditional illustration project by Iván Mayorquín - 11.11.2019
    • BUQUE personajes :). Traditional illustration project by Iván Mayorquín - 11.16.2018
  • Leonardo Peñuela Bernal Leonardo Peñuela Bernal @kaincloud Bogota, Colombia
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    • Design
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    • Lettering 3D: modelado y texturizado con Cinema 4D. Graphic Design, Lettering, and 3D Modeling project by Leonardo Peñuela Bernal - 05.18.2019
    • Zorrito, Un día en el parque. 3D Character Design, and Digital Illustration project by Leonardo Peñuela Bernal - 05.05.2019
    • Leo - Bogotá - Dirección de Arte con Cinema 4D. Design, Traditional illustration, and 3D Modeling project by Leonardo Peñuela Bernal - 03.27.2019
  • Cristian Ruiz Cristian Ruiz @neonlazzer Bogota, Colombia
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    • Traditional illustration
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    • Bogotá: Dirección de Arte con Cinema 4D. 3D, Creativit, Art Direction, Design, Poster Design, Lighting Design, Graphic Design, Set Design, Traditional illustration, and 3D Modeling project by Cristian Ruiz - 01.30.2019
  • Manuel Corredor Manuel Corredor @manuel_hernandoc Bogota, Colombia
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  • Valeria Oliva Valeria Oliva @freazeer_p799 Mexico City, Mexico
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  • Andres Nieto Andres Nieto @afnieto_00 Bogota, Colombia
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  • Manuel Herrera Lopez Manuel Herrera Lopez @manlop5_15 Bogota, Colombia
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    Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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    126,612
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    • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 03 (carteles/afiches para la música y otros). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
    • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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