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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Gisela Zamudio

Gisela Zamudio

@pisel7

Mexico City, Mexico

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    Elena Odriozola Belástegui Elena Odriozola Belástegui @elenaodriozola Ilustradora Madrid, Spain
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    8,001
    • Calligraphy
    • Shoe Design
    • Tropecist. . Traditional illustration project by Elena Odriozola Belástegui - 04.07.2012
    • Sábado. Taller de comunicación gráfica, 2012. Traditional illustration project by Elena Odriozola Belástegui - 04.07.2009
    • Oda a una estrella.. Traditional illustration project by Elena Odriozola Belástegui - 04.07.2009
    • Embotando. Traditional illustration project by Elena Odriozola Belástegui - 04.07.2015
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    ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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    235,873
    • Fine Arts
    • Sketching
    • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
    • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
    • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
    • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
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    Tomas Barcelo Tomas Barcelo @tomasbarcelocastela Cala Millor, Spain
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    9,337
    • Arts & Crafts
    • Furniture Design & Making
    • Mi proyecto del curso: Escultura y color: técnicas de policromía. Cuatro versiones de Tika.. Arts, Crafts, Fine Arts, Sculpture, and Decorative Painting project by Tomas Barcelo - 12.23.2022
    • Mi proyecto del curso: Escultura: modelado de arcilla y ensamblaje. "Tika I". Character Design, Arts, Crafts, Fine Arts, Sculpture, and Decorative Painting project by Tomas Barcelo - 04.17.2023
    • Auk Cal IX. Sculpture, Fine Arts, Arts, and Crafts project by Tomas Barcelo - 11.01.2020
    • The Grimalt Creature. Sculpture, Fine Arts, Arts, Crafts, and Character Design project by Tomas Barcelo - 08.01.2023
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    Chloe White Chloe White @chloewhite Hastings, United Kingdom
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    12,086
    • Photography
    • Film, Video & TV
    • My project for course: Cinematic Documentary Filmmaking: Shoot, Edit, Launch. Film, Video, TV, Video, Filmmaking, and Audiovisual Post-production project by Chloe White - 03.08.2023
    • 1001 Days. Film, Video, and TV project by Chloe White - 03.01.2022
    • The Climate and the Cross. Film, Video, and TV project by Chloe White - 03.01.2022
    • The Long Haul. Film, Video, and TV project by Chloe White - 03.01.2022
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    Ameskeria Ameskeria @ameskeria Diseño. Fotografía. Especialista en Crochet. Barcelona, Spain
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    • Arts & Crafts
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    • My Course Project: Amigurumi: Clothing, Hair, and Accessory Design. Design, Arts, and Crafts project by Ameskeria - 04.28.2021
    • Crochet and Nature. Design project by Ameskeria - 04.14.2021
    • Jersey Cábala para DMC. Design project by Ameskeria - 04.14.2021
    • Teta de Ganchillo. Design project by Ameskeria - 04.14.2021
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    EN·CONCRETO EN·CONCRETO @en_concreto Diseñadores y fabricantes de piezas de concreto. Zapopan, Mexico
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    372,896
    • Design
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    • My Course Project: Design and Creation of Curved Concrete Furniture. Arts, Crafts, Furniture Design, Making, Interior Design, Interior Decoration, and DIY project by EN·CONCRETO - 11.23.2021
    • Meridiano cafe. Decoration project by EN·CONCRETO - 06.15.2021
    • Restaurante Paradoja. Interior Architecture & Interior Decoration project by EN·CONCRETO - 06.15.2021
    • Barra Prana. Interior Architecture, Furniture Design, and Making project by EN·CONCRETO - 06.15.2021
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    Catalina Vásquez Catalina Vásquez @kathiuska Medellín, Colombia
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    46,274
    • Design
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    • Ilustración de moda. Traditional illustration project by Catalina Vásquez - 09.16.2018
    • Día de las velitas. Animation, and Traditional illustration project by Catalina Vásquez - 12.16.2018
    • Innovation box. Traditional illustration project by Catalina Vásquez - 04.16.2018
    • México cuenta. Traditional illustration project by Catalina Vásquez - 09.16.2019
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    Jesús Benítez Jesús Benítez @jesus_benitez Mexico City, Mexico
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    14,664
    • Traditional illustration
    •  CIËLO - Always So Far Away. Painting project by Jesús Benítez - 04.08.2018
    • Inmigrantes. Painting project by Jesús Benítez - 03.15.2018
    • Bat Cave. Painting project by Jesús Benítez - 03.15.2018
    • Two Ex Machina. Traditional illustration project by Jesús Benítez - 03.15.2018
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    Zoveck Estudio Zoveck Estudio @zoveck Ilustración, Collage, Diseño, arte, estampa, impresión Mexico City, Mexico
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    21,474
    • Branding & Identity
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    • Fina Estampa 2019. Artistic Drawing, and Traditional illustration project by Zoveck Estudio - 10.18.2019
    • Bleu & Blanc Magazine. Collage, and Traditional illustration project by Zoveck Estudio - 03.19.2019
    • Diseño e ilustración de afiche para Feria Gráfica . Collage, and Traditional illustration project by Zoveck Estudio - 07.17.2018
    • Cartel para tienda Nomad, Australia. Collage, Design, and Traditional illustration project by Zoveck Estudio - 04.28.2018
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    Mitote Rodela Mitote Rodela @mr_mitote Mexico City, Mexico
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    10,836
      • Todos tus muertos | Tochin calaverita . 3D Character Design, and Sculpture project by Mitote Rodela - 10.30.2020
      • JANKY Cat. Art To, s, To, Design, Sculpture, and Children's Illustration project by Mitote Rodela - 08.22.2020
      • My Little Cthulhu. Art To, s, Sculpture, Photograph, and Children's Illustration project by Mitote Rodela - 08.19.2020
      • Toshin en la luna / Audrey Huertas & Mr.Mitote. To, Design, and Sculpture project by Mitote Rodela - 08.07.2020
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      Paula Casella Biase Paula Casella Biase @paulacasellabiase Madrid, Spain
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      286,542
      • Ceramics
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      • Bol Orgánico. Arts, Crafts, Fine Arts, Interior Design, Creativit, Product Photograph, Food Photograph, and Ceramics project by Paula Casella Biase - 05.05.2022
      • Pottery Props. Ceramics project by Paula Casella Biase - 11.17.2020
      • Mercado Navideño Santa Ana Street Market. Ceramics project by Paula Casella Biase - 11.18.2019
      • Jarrones para Be Floral. Arts, and Crafts project by Paula Casella Biase - 04.08.2019
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      Óscar Sanmartín Vargas Óscar Sanmartín Vargas @oscar_sanmartin Ilustrador y diseñador gráfico freelance Zaragoza, Spain
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      8,229
      • Fine Arts
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      • "The Incredible Story of Violin" Ara Malikian. Design, Traditional illustration, Music, and Packaging project by Óscar Sanmartín Vargas - 12.21.2016
      • "Hamsterdam" The diorama. Traditional illustration project by Óscar Sanmartín Vargas - 09.22.2014
      • My Diorama Course Project: Thinking in Three Dimensions . Traditional illustration project by Óscar Sanmartín Vargas - 09.14.2014
      • “The Cartographer’s Children” A diorama for a wedding gift. Traditional illustration project by Óscar Sanmartín Vargas - 08.21.2014
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      Agustín Arroyo Agustín Arroyo @flowalistik Madrid, Spain
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      97,116
      • 3D
      • Maker Lamp. 3D, Industrial Design, Product Design, 3D Modeling, and 3D Design project by Agustín Arroyo - 03.24.2022
      • Model: Kasukabe House. 3D, Architecture, 3D Design, Product Design, 3D Modeling, and ArchVIZ project by Agustín Arroyo - 12.16.2020
      • Trophy Collection. 3D, and Product Design project by Agustín Arroyo - 11.10.2020
      • Lazer Chazer. 3D, and Product Design project by Agustín Arroyo - 11.10.2020
    • Neto Patineto Neto Patineto @netosic Mexico City, Mexico
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      100
      • Design
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      • DomestikaNeto. Collage project by Neto Patineto - 08.06.2019
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      Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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      185,989
      • Photography
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      • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
      • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
      • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
      • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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      Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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      150,512
      • Photography
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      • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
      • Viajes: Auroras Boreales. Photograph project by Pamela Barrón Cobo - 02.06.2018
      • Viajes: India. Photograph project by Pamela Barrón Cobo - 02.06.2018
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      Eduardo Gómez (Alter Imago) Eduardo Gómez (Alter Imago) @alterimago Fotógrafo Profesional, Artista Visual, Instructor, Youtuber Mexico City, Mexico
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      91,999
      • Photography
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      • Mi Proyecto del curso: Retrato creativo en claroscuro . Artistic Drawing, Traditional illustration & Ink Illustration project by Eduardo Gómez (Alter Imago) - 06.11.2020
      • White Dress. Fine-Art Photograph, and Portrait Photograph project by Eduardo Gómez (Alter Imago) - 02.10.2020
      • Fine Art Pictorial Portrait. Fine-Art Photograph, Studio Photograph, Portrait Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
      • Steampunk. Costume Design, Fine-Art Photograph, Studio Photograph, and Photo Retouching project by Eduardo Gómez (Alter Imago) - 02.04.2020
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      Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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      173,085
      • Design
      • Traditional illustration
      • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
      • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
      • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
      • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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      Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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      623,551
      • Traditional illustration
      • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
      • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
      • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
      • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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      Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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      569,697
      • 3D
      • Branding & Identity
      • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
      • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
      • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
      • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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      Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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      431,651
      • Branding & Identity
      • Art Direction
      • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
      • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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      Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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      167,449
        • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
        • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
        • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
        • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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        Domestika Domestika @domestika Berkeley, United States
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        1. Creatives
        2. Mexico City, Mexico
        3. Design in Mexico City, Mexico
        4. Gisela Zamudio

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