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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Erika Egri
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Erika Egri

@picvortex

Budapest, Hungary

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Erika Egri

Courses

  • Creative Portrait Photography: Explore Color and Natural Light. Photography, and Video course by Tania Cervián Benítez

    Creative Portrait Photography: Explore Color and Natural Light

    A course by Tania Cervián Benítez

    Photography, and Video

  • Fine Art Self-Portrait Photography. Photography, and Video course by Danny Bittencourt

    Fine Art Self-Portrait Photography

    A course by Danny Bittencourt

    Photography, and Video

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Projects

  • Soulmap. Self-Portrait Photograph, Photograph, Film Photograph, Fine-Art Photograph, and Photo Retouching project by Erika Egri - 02.16.2025
  • Visual story of a december week. Drawing, H, Lettering, Traditional illustration, Lettering, Management, and Productivit project by Erika Egri - 12.19.2024
  • Introduction to Digital Self-Portrait Photography: sauntering around thoughts. Photograph, Photograph, Post-production, Photo Retouching, Portrait Photograph, Self-Portrait Photograph, Lifest, le Photograph & Interior Photograph project by Erika Egri - 08.16.2024
  • My project for course: Follow your hidden storyline. Narrative, and Non-Fiction Writing project by Erika Egri - 07.27.2024
  • Self-Portrait as a Personal Diary. Portrait Photograph, Fine-Art Photograph, Lifest, le Photograph, and Self-Portrait Photograph project by Erika Egri - 07.15.2024

Professional listing

  • Erika Egri – @picvortex
    • Photography
    • Film, Video & TV
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    • Food Photography
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    • Audiovisual Post-production
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    • Film Photography
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    • Instagram Photography
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    • Matte Painting
    • Photographic Composition
    • Photomontage
    • Script
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Joined October 2022
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Recent projects
  • Soulmap. Self-Portrait Photograph, Photograph, Film Photograph, Fine-Art Photograph, and Photo Retouching project by Erika Egri - 02.16.2025

    Soulmap

    picvortex

    • 157
    • 1
    • 0
  • Visual story of a december week. Drawing, H, Lettering, Traditional illustration, Lettering, Management, and Productivit project by Erika Egri - 12.19.2024

    Visual story of a december week

    picvortex

    • 120
    • 2
    • 0
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