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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Ilya Matushkin

Ilya Matushkin

@pheonix83

Fotógrafo

Lloret de Mar, Spain

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  • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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    142,747
    • Photography
    • Video
    • Seat Wtcc. Photograph project by Oriol Segon - 08.08.2019
    • Kids and us. Photograph project by Oriol Segon - 08.08.2019
    • NIKE PRO COMBAT. Photograph, Photograph, Post-production, Advertising, and Photo Retouching project by Oriol Segon - 11.30.2009
    • LA SEU. Architecture, and Photograph project by Oriol Segon - 05.30.2019
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    MODIK MODIK @modik Motion & Animation Madrid, Spain
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    64,514
    • Design
    • Motion Graphics
    • Alain Affelou. Blue Block. Animation, 2D Animation, 3D Animation, and Motion Graphics project by MODIK - 01.02.2019
    • Fundación SASM. Motion 2D. 2D Animation, Film, Video, TV, and Motion Graphics project by MODIK - 01.01.2019
    • Viesgo. Tu Oficina Online / Motion. Animation, Traditional illustration, Motion Graphics, and Video project by MODIK - 03.12.2017
    • Centro Nacional de Golf / Motion. Animation, Art Direction, Traditional illustration, Infographics, and Motion Graphics project by MODIK - 02.28.2017
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    Moncho Massé Moncho Massé @moncho_masse Motion Designer Barcelona, Spain
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    72,975
    • Design
    • Motion Graphics
    • Link en la Mazmorra. Animation, Character Design, Character Animation, and 2D Animation project by Moncho Massé - 09.30.2021
    • Skillz - eSports for everyone. Animation, 2D Animation, Character Animation, Traditional illustration, and Vector Illustration project by Moncho Massé - 02.18.2019
    • Christmas Characters. Animation, Character Animation, and Vector Illustration project by Moncho Massé - 01.22.2018
    • Financial First Steps (Protective Life Foundation). Animation, and Character Animation project by Moncho Massé - 09.01.2017
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    Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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    119,752
    • Design
    • Photography
    • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
    • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
    • Amigos Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
    • ZETAK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
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    Edu Gómez Edu Gómez @edugomez Fotógrafo, Retocador Madrid, Spain
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    56,572
    • Photography
    • Education
    • Proyectos finales "Curso de Perfeccionamiento Antonio Eloy". Photograph, and Photo Retouching project by Edu Gómez - 05.01.2019
    • No+Vello 2019. Photograph, and Photo Retouching project by Edu Gómez - 03.11.2019
    • África . Photograph, and Photo Retouching project by Edu Gómez - 10.17.2017
    • Circo Cerca. Photograph project by Edu Gómez - 01.27.2016
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    Alain Perdomo Alain Perdomo @alainperdomo Alicante, Spain
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    53,566
    • Photography
    • Photography Post-production
    • Mi Proyecto del curso: Creación de personajes con Photoshop. Creativit, Photograph, Fine-Art Photograph, Studio Photograph, Portrait Photograph, Digital Photograph, Photographic Lighting, Digital Illustration, Photograph, Post-production, Photo Retouching, and Video Games project by Alain Perdomo - 10.03.2019
    • Mi Proyecto del curso: Iniciación al retoque fotográfico con Photoshop. Creativit, Photograph, Fine-Art Photograph, Fashion Photograph, Digital Photograph, Photographic Lighting, Photograph, Post-production, and Photo Retouching project by Alain Perdomo - 09.18.2019
    • Viaje al pasado con Dani Race. Creativit, Photograph, Fine-Art Photograph, Studio Photograph, Digital Photograph, Photographic Lighting, Photograph, Post-production, and Photo Retouching project by Alain Perdomo - 07.09.2019
    • Lagrima de cristal. Drawing, Photograph, Studio Photograph, Fashion Photograph, Portrait Photograph, Photographic Lighting, Photograph, Post-production, Advertising, and Photo Retouching project by Alain Perdomo - 02.07.2019
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    Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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    228,576
    • Design
    • Packaging
    • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
    • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
    • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
    • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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    Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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    102,140
    • Photography
    • Bonanto. Product Photograph project by Martí Sans - 07.01.2019
    • Drinks. Photograph project by Martí Sans - 07.03.2017
    • Exalta chocolate. Photograph project by Martí Sans - 09.27.2017
    • Indet Labels. Photograph project by Martí Sans - 06.26.2017
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    Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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    160,465
    • Design
    • Traditional illustration
    • Coleccion de Pañuelos 2020. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
    • Diseño de estampados para packaging de chocolate. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
    • Diseño de estampados para packaging de té. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
    • Colección de Fulares Estampados. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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    Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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    76,756
    • Graphic Design
    • Branding & Identity
    • Diario de un náufrago. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
    • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
    •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
    • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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    la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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    121,248
    • Design
    • Traditional illustration
    • Otoño-Invierno 2020 MUSGO. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
    • Colección PUEBLO. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
    • Colección NOSTALGIA. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
    • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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    Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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    163,440
    • Photography
    • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
    • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
    • La montaña de humo. Photograph project by Jesús G. Pastor - 06.28.2015
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    Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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    304,611
    • Film, Video & TV
    • Photography
    • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
    • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
    • Querida Letizia. Film, Film, Video, and TV project by Juanmi Cristóbal - 07.27.2022
    • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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    Masquespacio Masquespacio @masquespacio Valencia, Spain
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    439,576
      • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
      • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
      • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
      • Cuadernos Rubio. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      409,637
      • Fine Arts
      • Arts & Crafts
      • Libro: La vida secreta de las Hadas. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
      • Campaña - Depresión. "La travesía de Elena". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
      • Diseño e ilustración editorial.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
      • Ilustración Editorial . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      Domestika Domestika @domestika Berkeley, United States
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      2,173,656
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