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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Paola Angulo Salazar

Paola Angulo Salazar

@paita_949

Cochabamba, Bolivia

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    Tati Guimarães Tati Guimarães @tati_guimaraes Barcelona, Spain
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      • Mi Proyecto del curso: Introducción al Packaging Ecológico. Graphic Design, Industrial Design, and Packaging project by Tati Guimarães - 02.10.2021
      • BAMBUM. Design, Product Design & Industrial Design project by Tati Guimarães - 01.29.2021
      • BAKUS. Design, Product Design & Industrial Design project by Tati Guimarães - 01.29.2021
      • GUÍA AJUNTAMENT BARCELONA. Design, Product Design & Industrial Design project by Tati Guimarães - 01.29.2021
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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      866,707
      • Photography
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      • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
      • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
      • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
      • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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      Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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      • 3D
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      • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
      • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
      • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
      • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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