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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Hizair Sánchez

Hizair Sánchez

@ozva_sanchez

Chihuahua, Mexico

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    Leila Méndez Leila Méndez @leila_mendez Barcelona, Spain
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    • Moda Niños Decor. Photograph project by Leila Méndez - 09.05.2019
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Scott McDermott Scott McDermott @scott_mcdermott New York, United States
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    • Meek Mill shoot. Photograph, Lighting Design, Photo Retouching, Creativit, Portrait Photograph, Photographic Lighting, Studio Photograph, Digital Photograph, Fine-Art Photograph, Commercial Photograph, Photographic Composition & Interior Photograph project by Scott McDermott - 06.30.2022
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    Leo Fallas Leo Fallas @leofallas Mexico City, Mexico
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    • "Ahí te Encargo" Largometraje Ficción.. Photograph, and Post-production project by Leo Fallas - 04.14.2021
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
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    Zony Maya Zony Maya @zonymaya Mexico City, Mexico
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    • Wind-Up Bird NY. Photograph, and Fashion Photograph project by Zony Maya - 10.09.2018
    • Instyle Magazine Red Rocks. Photograph, and Fashion Photograph project by Zony Maya - 11.03.2016
    • MASISA. Photograph, Portrait Photograph, and Advertising project by Zony Maya - 08.25.2016
    •  Beauty Creative Academy. Photograph, Studio Photograph, Fashion Photograph, and Portrait Photograph project by Zony Maya - 11.16.2016
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