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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Constanza Molina

Constanza Molina

@nma_constanza

Tulsa, Chile

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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    • Marketing
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
    • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
    • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
    • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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    Martina Flor Martina Flor @martinaflor Berlin, Germany
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    • Typography
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    • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
    • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
    • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
    • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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    Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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    277,774
    • Design
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    • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
    • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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    Marioly Vázquez Marioly Vázquez @cestmaria Fotógrafa, Stylist & Diseñadora London, United Kingdom
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    32,190
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    • Pink Positive Shop. Br, ing & Identit project by Marioly Vázquez - 07.27.2021
    • REN Hydro-Boost. Photograph project by Marioly Vázquez - 07.27.2021
    • L'Eau d'Issey Rose - Issey Miyake. Photograph project by Marioly Vázquez - 07.27.2021
    • Prada - Les Infusions . Photograph project by Marioly Vázquez - 07.27.2021
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    Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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    • Paloquemao. Photograph, Studio Photograph, Product Photograph, Digital Photograph, Food Photograph, and Photographic Lighting project by Espacio Crudo - 05.17.2019
    • - Little waters -. Photograph, Fine-Art Photograph, Digital Photograph, and Photographic Lighting project by Espacio Crudo - 04.04.2019
    • VEGAN - Impossible bouquet - . Creativit, Photograph, Fine-Art Photograph, Product Photograph, and Photographic Lighting project by Espacio Crudo - 04.01.2019
    • Lack of Juete. Fine-Art Photograph, Product Photograph, and Portrait Photograph project by Espacio Crudo - 04.01.2019
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    Mónica Reyes Samanamú Mónica Reyes Samanamú @mnk_reyes Lima District, Peru
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    • Design
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    • La Picantería . Br, ing & Identit project by Mónica Reyes Samanamú - 03.13.2019
    • Qumara - Healthy fun life. Art Direction, Br, ing, Identit, and Graphic Design project by Mónica Reyes Samanamú - 03.13.2019
    • Ochaya - Tea House. Art Direction, Br, ing, Identit, and Packaging project by Mónica Reyes Samanamú - 03.13.2019
    • Usquyu - Peruvian Dining. Art Direction, Br, ing & Identit project by Mónica Reyes Samanamú - 03.09.2019
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    BOND BOND @holabond Buenos Aires, Argentina
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      • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
      • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
      • Barugel . Social Media project by BOND - 11.29.2016
      • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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      Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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      255,883
      • Photography
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      • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
      • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
      • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
      • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
        • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
        • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
        • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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        Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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        873,061
        • Photography
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        • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
        • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
        • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
        • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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