How to use today's tools without losing the human factor. Technology has always pushed the limits of creativity. Today, in disciplines such as design, illustration, music or audiovisual, digital tools not only streamline processes: they open up new ways of thinking and producing. But this is where the real tension appears: the easier it is to create, the easier it is to lose what makes a piece valuable. The voice, the intention, the criteria. This article is not about tools per se, but about understanding how to use them without diluting the human in the creative process.
@nicolashfernandez
Creative Director
Barcelona, Spain
Maybe it's a question of principle.
