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    Color as a language: how to create palettes that communicate without words
    Latest blog post

    Color as a language: how to create palettes that communicate without words

    From intuition to intention: how to build color palettes that communicate. Color is not an ornament. It is a silent language that communicates before the viewer reads a word or understands a shape. In graphic design, illustration, fashion, interior design or photography, the chromatic choice defines the atmosphere, conditions the emotion and guides the visual interpretation of any project. Even so, many color decisions are made intuitively or impulsively. Understanding the basic principles of colorimetry and learning how to build palettes with intention allows you to move from "colors that work" to colors that say something. In this article we explore how to think about color as a system, emotion and narrative. Color as a system, not as an isolated choice. A color palette is not a collection of pretty shades, but a chromatic system. Each color serves a function: some support, some contrast, some emphasize. When they are chosen in isolation, the result can be chaotic; when they are thought of as a whole, the design gains coherence. Colorimetry helps us understand these relationships. Concepts such as temperature (warm and cool colors), saturation, luminosity or contrast allow us to make more conscious decisions. For example, a palette with low saturation conveys calm and sophistication, while one with high contrasts generates energy and dynamism. Thinking of color as a system also implies accepting limits. Reducing the number of tones usually improves visual clarity and reinforces the identity of a project.

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NATALIA del fresno
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NATALIA del fresno

@natidf

Ituzaingó, Argentina

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NATALIA del fresno

me gusta mucho pintar por trabajo y el ritmo que estaba llevando hace mucho que no lo hago, asi que decidi retomar tomando un curso,, estoy entusiasmeda tengo ganas de aprender tecnicas nuevas

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  • Artistic Gouache Painting: Animals and Plant Life. Illustration course by Alejandra Caballero

    Artistic Gouache Painting: Animals and Plant Life

    A course by Alejandra Caballero

    Illustration

  • Floral Bouquet Creation for Beginners. Design, and Craft course by Savia Bruta Flower School

    Floral Bouquet Creation for Beginners

    A course by Savia Bruta Flower School

    Design, and Craft

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