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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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José Ángel Morato

José Ángel Morato

@morato

Madrid, Spain

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    Gilian Gomes Gilian Gomes @giliangomes Porto Alegre, Brazil
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    124,446
    • Design
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    • NINNO REGULAR. Design, Graphic Design, T, pograph, T, pograph, and Design project by Gilian Gomes - 05.08.2022
    • Enjoei. Br, ing, Identit, Design, Logo Design, and Graphic Design project by Gilian Gomes - 07.19.2020
    • Jungle. Br, ing, Identit, Design, Logo Design, Graphic Design, and Packaging project by Gilian Gomes - 07.19.2020
    • Casa Aveiro. Br, ing, Identit, Design, Logo Design, Graphic Design, T, and pograph project by Gilian Gomes - 07.19.2020
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    David Espinosa David Espinosa @david_espinosa Diseñador Gráfico Bucaramanga, Colombia
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    50,118
    • Branding & Identity
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    • Face Logos. Traditional illustration, Br, ing, Identit, and Graphic Design project by David Espinosa - 08.09.2021
    • Vioty Ice Cream . Br, ing, Identit, Packaging, 3D Design, and Graphic Design project by David Espinosa - 06.28.2021
    • HÉBANO - BUSINESS CARD  . 3D, Br, ing, Identit, and Design project by David Espinosa - 04.23.2021
    • VIKOBA - BUSINESS CARD. Br, ing & Identit project by David Espinosa - 12.01.2020
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    Ana García López Ana García López @anagarcialopez Arquitecta e interiorista Barcelona, Spain
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    305,056
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    • FACE VIEW | autofiction novel. Digital Illustration, Drawing, Graphic Design, Design, Character Design, Communication, Narrative & Interior Design project by Ana García López - 04.01.2025
    • Underground by Parking Gallery Barcelona Design Week. Graphic Design, Design, Interior Design, Art Direction, Spatial Design, and Video project by Ana García López - 12.05.2024
    • Modernist House in the Busquets Colony | Barcelona | NeuronaLab. Design, Photograph, Architecture, Interior Design, Interior Architecture, L, and scape Architecture project by Ana García López - 04.23.2024
    • LR3 by NeuronaLab + Ruben Casquero | Temporary pavilion for Barcelona Fashion Week. Design, Music, Photograph, UX / UI, 3D, Architecture, Art Direction, Costume Design, Events, Interactive Design, Interior Architecture, Interior Design, Lighting Design, and Set Design project by Ana García López - 12.16.2022
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    Leire y Eduardo Leire y Eduardo @leireyeduardo Profesores universitarios de diseño gráfico Erandio, Spain
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    • Desde la trinchera. Un día menos, un diseño más. Design project by Leire y Eduardo - 06.05.2020
    • Illusion and science at the UPV/EHU. Br, ing, Identit, Design, Graphic Design, and Events project by Leire y Eduardo - 11.26.2019
    • Paseo por la ciencia. Graphic Design, T, and pograph project by Leire y Eduardo - 12.17.2018
    • Identidad 2CDG. Br, ing, Identit, Editorial Design, and Graphic Design project by Leire y Eduardo - 11.13.2018
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    Estudio Yeyé Estudio Yeyé @estudio_yeye Chihuahua, Mexico
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    • Tizne. Br, ing, Identit, and Packaging project by Estudio Yeyé - 08.29.2017
    • Quentin. Br, ing, Identit, and Packaging project by Estudio Yeyé - 08.29.2017
    • New Ila . Br, ing & Identit project by Estudio Yeyé - 08.29.2017
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    ignasi fontvila ignasi fontvila @ignasifontvila Namer Barcelona, Spain
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    44,009
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    • Selenza. Nombre para una cadena de hoteles y resorts. Br, ing & Identit project by ignasi fontvila - 06.10.2016
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    • Dear Fear. Nombre para un canal de contenidos de terror. Br, ing & Identit project by ignasi fontvila - 06.10.2016
    • Youjoue. Nombre para una gama de cosméticos. Br, ing & Identit project by ignasi fontvila - 06.10.2016
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    Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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    93,340
    • Graphic Design
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    • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
    • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
    • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
    • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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    Daniel Hosoya Daniel Hosoya @danielhosoya Diseñador Publicitario, Letrista Mexico City, Mexico
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    25,685
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    • Caligrafía & Lettering 2022. Lettering, 3D Lettering, and Digital Lettering project by Daniel Hosoya - 01.03.2023
    • Pretexto Café. Br, ing, Identit, Graphic Design, and Packaging project by Daniel Hosoya - 07.22.2021
    • Brushes para hacer Casual Style (Sign Painting). Calligraph, Design, and Lettering project by Daniel Hosoya - 09.24.2019
    • Liquids in Procreate. Digital Illustration, and Lettering project by Daniel Hosoya - 09.04.2019
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    Pepe Gimeno Pepe Gimeno @pepegimeno Valencia, Spain
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    77,228
    • Graphic Design
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    • Diary of a Castaway. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.12.2014
    • Operación Tierra de Reyes. Editorial Design, and Graphic Design project by Pepe Gimeno - 11.09.2014
    •  Concursos de diseño 1985-2006. Graphic Design project by Pepe Gimeno - 11.09.2014
    • cDIM / nude posters 2005. Graphic Design project by Pepe Gimeno - 11.05.2014
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    Martina Flor Martina Flor @martinaflor Berlin, Germany
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    • Typography
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    • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
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    • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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    Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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    • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
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    • SILK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
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    Christian Pacheco Quijano Christian Pacheco Quijano @kimbal Director creativo Mérida, Mexico
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    • Farmacias Emérita.. Logo Design project by Christian Pacheco Quijano - 10.12.2020
    • Táctil. Br, ing & Identit project by Christian Pacheco Quijano - 12.05.2019
    • Silla TOH. Furniture Design, Making, Pattern Design & Industrial Design project by Christian Pacheco Quijano - 04.15.2019
    • Báaxal Chair.. Interior Architecture, Furniture Design, and Making project by Christian Pacheco Quijano - 02.10.2019
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