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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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AJ Jefferies

AJ Jefferies

@moonjam

Norwich, United Kingdom

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    Sergio Bleda Sergio Bleda @sergibleda Valencia, Spain
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    • Traditional illustration
    • NSA T1 . Comic project by Sergio Bleda - 10.30.2017
    • Five passionate stories. Illustrated book.. Traditional illustration project by Sergio Bleda - 10.30.2017
    • Automne. Traditional illustration project by Sergio Bleda - 10.02.2017
    • Dolls Killer . Comic project by Sergio Bleda - 08.31.2017
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    Magdalina Dianova Magdalina Dianova @magdalina_dianova Character designer Sofía, Bulgaria
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    • Traditional illustration
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    • Diminishing Returns . Character Design, Drawing, Digital Drawing, and Animation project by Magdalina Dianova - 09.14.2021
    • Aline - prop sheet. Traditional illustration, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.14.2021
    • Goodbye Mr. Octopus. Animation, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.13.2021
    • Mei - Character development . Character Design, Drawing, Traditional illustration, and Animation project by Magdalina Dianova - 09.13.2021
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    Alex Kiesling Alex Kiesling @alexkiesling Nueva York, United States
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    • Traditional illustration
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    • Lemonade - Social Media Ad. Advertising, Social Media, Instagram, Animation, and Traditional illustration project by Alex Kiesling - 03.04.2022
    • Personal Projects. Traditional illustration, and Digital Painting project by Alex Kiesling - 03.04.2022
    • TOPO Magazine - Cover Art. Traditional illustration, Digital Painting, and Editorial Illustration project by Alex Kiesling - 03.04.2022
    • Toggl - The Best Online Time Management Games of 2021. Traditional illustration, Editorial Illustration, and 3D project by Alex Kiesling - 03.04.2022
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    Dan Kelby Dan Kelby @dankelby Character Designer Norwich, United Kingdom
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    • Dan's Final Project. Traditional illustration, Character Design, Drawing, Digital Illustration, and Digital Drawing project by Dan Kelby - 06.08.2021
    • Three Bears. Character Design, and Digital Illustration project by Dan Kelby - 06.09.2021
    • Samurai. Character Design, and Digital Illustration project by Dan Kelby - 06.09.2021
    • People of the Internet. Character Design, and Digital Illustration project by Dan Kelby - 06.09.2021
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    Thomas Burden Thomas Burden @thomas_burden Chichester, United Kingdom
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    • 3D
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    • MacDonalds France. Traditional illustration, 3D Modeling, Character Design, and 3D Character Design project by Thomas Burden - 06.30.2022
    • ACER . 3D Animation project by Thomas Burden - 02.26.2021
    • The Amazing Beef Squad. 3D Lettering project by Thomas Burden - 03.25.2020
    • The Washington Post. 3D project by Thomas Burden - 04.25.2016
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    Nicholas Kole (nkole) Nicholas Kole (nkole) @nkole Illustrator & Character Designer North Vancouver, Canada
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    • Spyro. Character Design project by Nicholas Kole (nkole) - 04.20.2022
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    • Soundfall. Character Design project by Nicholas Kole (nkole) - 04.20.2022
    • Mama Cactus. Character Design project by Nicholas Kole (nkole) - 04.20.2022
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