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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Montana Valiente García

Montana Valiente García

@montana_4194

Villena, Spain

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  • María Parra María Parra @mariaparra Fotografía Avilés, Spain
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    • Photography
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    • Mi Proyecto del curso: Creación de escenarios pixel art para videojuegos. 2D Animation, 3D Animation, Video Games, Pixel Art, Game Design, and Game Development project by María Parra - 08.16.2021
    • Mi Proyecto del curso: Adobe Illustrator para diseño gráfico. Design, Graphic Design, Vector Illustration, and Digital Design project by María Parra - 06.23.2021
    • Mi Proyecto del curso: Animación de personajes en pixel art para videojuegos . Character Animation, Video Games, Pixel Art, and Game Development project by María Parra - 06.05.2021
    • Mi Proyecto del curso: Introducción al diseño de personajes en pixel art. Character Design, Game Design, 2D Animation, Traditional illustration, Animation, and Digital Illustration project by María Parra - 05.01.2021
  • Marianela Moreno Marianela Moreno @marianela_1004 Villena, Spain
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  • Cristian Coello Cantero Cristian Coello Cantero @cantero Villena, Spain
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  • Mari Carmen Ubeda Perez Mari Carmen Ubeda Perez @corporacionesubeda Villena, Spain
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  • Alejandro Martínez Ortega Alejandro Martínez Ortega @littlebigamigo Villena, Spain
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  • Amando Nácher Pastor Amando Nácher Pastor @amnacpas Valencia, Spain
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    Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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    • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
    • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
    • La montaña de humo. Photograph project by Jesús G. Pastor - 06.28.2015
  • José Antonio Sánchez José Antonio Sánchez @joseantoniosana Diseñador gráfico Villena, Spain
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    • X Expo colectiva El Hogar. Br, ing & Identit project by José Antonio Sánchez - 11.05.2017
    • Tarjetas visita Mar Gisbert. Br, ing & Identit project by José Antonio Sánchez - 11.05.2017
    • Portfolio. Editorial Design project by José Antonio Sánchez - 11.03.2015
    • Volumen . Graphic Design project by José Antonio Sánchez - 11.03.2015
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