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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Martin Jahnke

Martin Jahnke

@mjay33

Schwanebeck, Germany

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    Paulo Villagrán Paulo Villagrán @paulovillagran Santiago de Querétaro, Mexico
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    18,535
    • Traditional illustration
    • MR. SUSHI / PLAZA VÍA VALLEJO / CDMX. Interior Design project by Paulo Villagrán - 05.31.2017
    • BIKINIS PARA LUME SWIMWEAR .  project by Paulo Villagrán - 05.17.2017
    • LABIOS JAGUAR / CAFÉ TACVBA. Vector Illustration project by Paulo Villagrán - 05.17.2017
    • DECORANDO ELEMENT. Interior Design project by Paulo Villagrán - 05.17.2017
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    Matthias und Anastasios Matthias und Anastasios @matthias_and_anastasios Consultant and Multidisciplinary Designer Düsseldorf, Germany
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    1,054
    • Branding & Identity
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    • Stella CREATES. Design, Br, ing, Identit, Br, Strateg, T, pograph, Creative Consulting, Web Design, and UX / UI project by Matthias und Anastasios - 03.06.2022
    • For a BETA world. Design, Graphic Design, Web Design, Br, ing, Identit, Br, Strateg, Information Design, and UX / UI project by Matthias und Anastasios - 03.06.2022
    • Customize IT. Br, ing, Identit, Br, Strateg, Graphic Design, Editorial Design, T, pograph, and Motion Graphics project by Matthias und Anastasios - 03.06.2022
    • Various ANGLES. Design, Graphic Design, T, pograph, Br, ing, Identit, Br, Strateg, Traditional illustration, UX / UI, and Web Design project by Matthias und Anastasios - 03.06.2022
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    Domestika Domestika @domestika Berkeley, United States
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      Isabelle Lehn Isabelle Lehn @isabelle_lehn Leipzig, Germany
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      • Kurzer Prosatext zur Fotografie "Florenz, Italy, 1982" von Mitch Epstein. Writing, Fiction Writing, and Creative Writing project by Isabelle Lehn - 04.11.2022
      • Veranstaltungen und Workshops. Writing project by Isabelle Lehn - 10.18.2021
      • Essay "Weibliches Schreiben in der deutschsprachigen Gegenwartsliteratur", S. Fischer Hundertvierzehn, 2020.. Writing project by Isabelle Lehn - 01.30.2020
      • "Spring awakening" - Excerpt in English. Writing project by Isabelle Lehn - 10.17.2021
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      Loulou & Tummie Loulou & Tummie @louloutummie Tilburg, Netherlands
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      • Children book - Fold Out. Traditional illustration, Character Design, Children's Illustration, Picturebook, and Children's Literature project by Loulou & Tummie - 11.22.2022
      • GIF animation. Traditional illustration, Animation, Character Animation, and Character Design project by Loulou & Tummie - 11.22.2022
      • Prints. Traditional illustration, Character Design, Vector Illustration, and Printing project by Loulou & Tummie - 11.22.2022
      • Kids Packaging. Design, Traditional illustration, Character Design, Packaging, Creating with Kids, and Logo Design project by Loulou & Tummie - 11.22.2022
    • Arto Studio Arto Studio @arto_studio Specialise in Visual Identity Design Manama, Bahrain
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      • tikibou. To, Design, Br, ing, Identit, Packaging, Logo Design, Web Development, Design, T, pograph, T, pograph, and Design project by Arto Studio - 03.05.2024
      • elixir cafe. Logo Design, T, pograph, Br, ing, Identit, Packaging, and Pattern Design project by Arto Studio - 03.05.2024
      • Art Food. Br, ing, Identit, Art Direction, Packaging, and Logo Design project by Arto Studio - 03.03.2024
      • Bond Cafe. Br, ing, Identit, Packaging, Photograph, Logo Design, Graphic Design, T, and pograph project by Arto Studio - 02.25.2024
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      Ryan Dean Sprague Ryan Dean Sprague @pavlovvisuals Illustration Dallas, United States
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      1,096
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      • Patagonia (Store Mural). Painting, Digital Illustration, and Vector Illustration project by Ryan Dean Sprague - 12.31.2019
      • T-Mobile Retail Project. Design, Traditional illustration, Art Direction, Fine Arts, Painting, and Digital Illustration project by Ryan Dean Sprague - 08.16.2022
      • Mighty Swell Spiked Seltzer Campaign. Traditional illustration, Art Direction, Graphic Design, Vector Illustration, Poster Design, and Digital Illustration project by Ryan Dean Sprague - 08.16.2022
      • Assorted Merchandise (2010 - 2019). Design, Traditional illustration, Music, Art Direction, Graphic Design, and Digital Illustration project by Ryan Dean Sprague - 08.15.2022
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      Laura Dajana Kroschewski Laura Dajana Kroschewski @lauradajana Diplom-Designer (1,3) HfG Offenbach, Germany Frankfurt, Germany
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      561
      • Digital Drawing
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      • Instagram: LauraDajana. Traditional illustration, and Advertising project by Laura Dajana Kroschewski - 05.10.2022
      • Ferrero / Team Illustration. Traditional illustration project by Laura Dajana Kroschewski - 05.10.2022
      • Samsung / Note Illustration. Traditional illustration project by Laura Dajana Kroschewski - 05.10.2022
      • BOSE / Earbuds Ad. Traditional illustration project by Laura Dajana Kroschewski - 05.10.2022
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      Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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      387,854
      • Traditional illustration
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      • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
      • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
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      Eva-Lotta Lamm Eva-Lotta Lamm @evalotta Designer & Visual Thinker Berlin, Germany
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      • Final project: Sketchnoting – Communicate with Visual Notes. Traditional illustration, Creativit, Drawing, Communication, Management, Productivit, and Business project by Eva-Lotta Lamm - 11.10.2022
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      Lars Harmsen Lars Harmsen @harmsen Creative Director Munich, Germany
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      Nathan Smith Nathan Smith @nathansmith Nathan Smith London, United Kingdom
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      • Various Lockdown Posters. Design, Traditional illustration, Poster Design, Art Direction, Graphic Design, and Communication project by Nathan Smith - 11.17.2020
      • Everpress 'On Sale Now' Tee. Art Direction, Design, Graphic Design, Traditional illustration, and Communication project by Nathan Smith - 12.30.2018
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      Torsten Wolber Torsten Wolber @allaprima Cologne, Germany
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      Jenny Adam Jenny Adam @ronkiponk Hamburg, Germany
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      7,484
      • Editorial Illustration
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      • Mein Kursprojekt: Moderne Urban Sketching-Techniken in Mixed Media. Traditional illustration, Painting, Architectural Illustration & Ink Illustration project by Jenny Adam - 01.11.2022
      • Paintings from Ouessant. Painting, Acr, lic Painting, Traditional illustration, and Fine Arts project by Jenny Adam - 08.05.2021
      • Editorial Illustrations. Traditional illustration, Digital Illustration, Editorial Illustration, and Social Media Design project by Jenny Adam - 08.05.2021
      • Portraits. Traditional illustration project by Jenny Adam - 08.05.2021
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      Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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      463,002
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      • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
      • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
      • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
      • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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      Mark Brooks Mark Brooks @mbrooksnyc New York, United States
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      4,453
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      • Branding for CAI, Content Authenticity Initiative. Br, ing, Identit, Art Direction, and Graphic Design project by Mark Brooks - 02.23.2021
      • Marta Typeface. Art Direction, Graphic Design, Traditional illustration, Poster Design, T, pograph, T, pograph, and Design project by Mark Brooks - 07.25.2020
      • Nike t-Shirt Design. Br, ing, Identit, Graphic Design, Poster Design, T, pograph, Design, and Vector Illustration project by Mark Brooks - 02.25.2021
      • Razzmatazz. Art Direction, Graphic Design, Poster Design, Printing, T, pograph, Design, and Vector Illustration project by Mark Brooks - 02.25.2021
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      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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      579,128
      • Traditional illustration
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      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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      Ed Vill Ed Vill @edvill Mexico City, Mexico
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      63,891
      • Design
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      • Milton the Monster Comic Book. Traditional illustration, T, pograph, and Character Design project by Ed Vill - 02.03.2023
      • The World Famous Halloween Cartoon Workshop! Este martes. Traditional illustration, Art Direction, and Character Design project by Ed Vill - 10.15.2022
      • Live from Bedrock: The Record Player! 🎶 🦕 🦖. Traditional illustration, Digital Illustration, Music, Art Direction, Character Design, Comic & Instagram project by Ed Vill - 05.13.2022
      • But first, Coffee! Antes y Después . Traditional illustration, Pencil Drawing, and Digital Drawing project by Ed Vill - 05.12.2022
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      Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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      121,913
        • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
        • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
        • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
        • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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        Claudia Rueda Claudia Rueda @clau_2 Picture Book Author and Illustrator Bogota, Colombia
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        11,976
        • Creativity
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        • Redlocks and the Three Bears. Traditional illustration, and Children's Literature project by Claudia Rueda - 11.01.2021
        • Lo Más Especial. Traditional illustration project by Claudia Rueda - 06.05.2021
        • Nacho and Lolita. Children's Illustration, and Traditional illustration project by Claudia Rueda - 12.28.2005
        • My Little Polar Bear. Children's Illustration, and Traditional illustration project by Claudia Rueda - 09.28.2009
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        Tati Guimarães Tati Guimarães @tati_guimaraes Barcelona, Spain
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        6,159
          • Mi Proyecto del curso: Introducción al Packaging Ecológico. Graphic Design, Industrial Design, and Packaging project by Tati Guimarães - 02.10.2021
          • BAMBUM. Design, Product Design & Industrial Design project by Tati Guimarães - 01.29.2021
          • BAKUS. Design, Product Design & Industrial Design project by Tati Guimarães - 01.29.2021
          • GUÍA AJUNTAMENT BARCELONA. Design, Product Design & Industrial Design project by Tati Guimarães - 01.29.2021
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          Alex Hillkurtz Alex Hillkurtz @alexhillkurtzart París, France
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          280,284
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          • Some of my latest paintings.... Traditional illustration, Architecture, Fine Arts, L, scape Architecture, Painting, Sketching, and Watercolor Painting project by Alex Hillkurtz - 05.16.2022
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          Estrellita Caracol Estrellita Caracol @estrellita_caracol Buenos Aires, Argentina
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          57,840
          • Design
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          • ¡Feliz día internacional del libro! . Traditional illustration, and Collage project by Estrellita Caracol - 04.23.2022
          • 8m - Día de la mujer trabajadora . Traditional illustration, Collage, and Character Design project by Estrellita Caracol - 03.08.2022
          • Reyes magos . Traditional illustration, Collage, and Character Design project by Estrellita Caracol - 01.05.2022
          • Vamos a plantar . Traditional illustration, Children's Illustration, Collage, and Character Design project by Estrellita Caracol - 07.21.2021
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