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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Mili Bay

Mili Bay

@millitta

Buenos Aires, Argentina

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    That Icelandic Guy That Icelandic Guy @arnulfur Content creator Stockholm County, Sweden
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    42,366
    • Photography
    • Film, Video & TV
    • One of my favorite photos. Photograph project by That Icelandic Guy - 02.15.2021
    • Verified Content Creator on TikTok. Photograph project by That Icelandic Guy - 02.15.2021
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    Konstantinos Synodinos Konstantinos Synodinos @simplydigital Greece
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    6,998
    • Photography
    • Film, Video & TV
    • SIMPLY DIGITAL. Digital Marketing, Marketing, and Artificial Intelligence project by Konstantinos Synodinos - 09.06.2024
    • CHAMPIONSID COM. Marketing, Advertising, Br, ing, Identit, and Social Media project by Konstantinos Synodinos - 09.06.2024
    • John Walker Voyager. Marketing project by Konstantinos Synodinos - 09.06.2024
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    Miguel Miranda Miguel Miranda @miguelmiranda Modelador de personajes 3D Barcelona, Spain
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    53,042
    • Creativity
    • Art Direction
    • 3D Cartoon Princess: Model from Scratch with ZBrush . 3D, Character Design, 3D Modeling, 3D Character Design, and 3D Design project by Miguel Miranda - 05.03.2022
    • Hermann. 3D, Animation, 3D Animation, Character Animation, Film, Video, TV, Creativit, 3D Design, Character Design, 3D Character Design, Digital Design, and 3D Modeling project by Miguel Miranda - 06.18.2020
    • Aladdin 3D. 3D Character Design project by Miguel Miranda - 03.11.2020
    • Quijote 3D. 3D, 3D Animation, 3D Design, 3D Character Design, and 3D Modeling project by Miguel Miranda - 08.11.2017
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    Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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    44,307
    • Design
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    • Paloquemao. Photograph, Studio Photograph, Product Photograph, Digital Photograph, Food Photograph, and Photographic Lighting project by Espacio Crudo - 05.17.2019
    • - Little waters -. Photograph, Fine-Art Photograph, Digital Photograph, and Photographic Lighting project by Espacio Crudo - 04.04.2019
    • VEGAN - Impossible bouquet - . Creativit, Photograph, Fine-Art Photograph, Product Photograph, and Photographic Lighting project by Espacio Crudo - 04.01.2019
    • Lack of Juete. Fine-Art Photograph, Product Photograph, and Portrait Photograph project by Espacio Crudo - 04.01.2019
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    Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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    866,707
    • Photography
    • Instagram Photography
    • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
    • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
    • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
    • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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    Alejandro Herrada González Alejandro Herrada González @alejandroherrada Cali, Colombia
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    24,319
    • Design
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    • Hatsu Tés Botellas. 3D, Product Design, Product Photograph, and Audiovisual Production project by Alejandro Herrada González - 02.06.2019
    • Hatsu Black Jugle. 3D, Product Design, and Set Design project by Alejandro Herrada González - 02.06.2019
    • Bishop - Mortar & Pestle. 3D, Architecture, Arts, Crafts, Product Design, Editorial Design, Set Design, and Product Photograph project by Alejandro Herrada González - 02.06.2019
    • Neon Glasses. 3D, Br, ing, Identit, Art Direction, Photograph, Post-production, and 3D Animation project by Alejandro Herrada González - 01.15.2019
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    Sonia Abellán Avilés Sonia Abellán Avilés @soniabellan Colorista Madrid, Spain
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    39,134
    • Advertising
    • UX / UI
    • James Kakande - The answer. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Starbucks - La noche más larga. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Phanttom - Noon stop - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Marie Sigal - Le Bât Blesse - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
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    Moncho Massé Moncho Massé @moncho_masse Motion Designer Barcelona, Spain
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    73,263
    • Design
    • Motion Graphics
    • Link en la Mazmorra. Animation, Character Design, Character Animation, and 2D Animation project by Moncho Massé - 09.30.2021
    • Skillz - eSports for everyone. Animation, 2D Animation, Character Animation, Traditional illustration, and Vector Illustration project by Moncho Massé - 02.18.2019
    • Christmas Characters. Animation, Character Animation, and Vector Illustration project by Moncho Massé - 01.22.2018
    • Financial First Steps (Protective Life Foundation). Animation, and Character Animation project by Moncho Massé - 09.01.2017
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    Aimar Molero Aimar Molero @aimar Músico, Sound designer. Barcelona, Spain
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    9,585
    • Music
    • Sound Design
    • IKEA Family. Music, and Music Production project by Aimar Molero - 04.05.2021
    • PARSONS - The New School. Music, and Music Production project by Aimar Molero - 04.05.2021
    • OPPO Breeno. Music, and Music Production project by Aimar Molero - 04.05.2021
    • Samsung QLED TV. Music, and Music Production project by Aimar Molero - 04.05.2021
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    398,170
    • Design
    • Motion Graphics
    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    BOND BOND @holabond Buenos Aires, Argentina
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    85,196
      • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
      • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
      • Barugel . Social Media project by BOND - 11.29.2016
      • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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      Rebeca Saray Rebeca Saray @rebecasaray Fotógrafa, directora y artista digital Madrid, Spain
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      40,641
      • Design
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      • Lo que imagines a tu alcance. Photograph, and Artificial Intelligence project by Rebeca Saray - 01.17.2024
      • A world without limits. Photo Retouching, Photograph, and Photomontage project by Rebeca Saray - 12.13.2022
      • Backstage Collection. Photograph, Fashion Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
      • Beauty. Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
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      Francesc Guillamet Ferran Francesc Guillamet Ferran @francesc_guillamet fotografia gastronomica Lloret de Mar, Spain
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      4,158
      • Photography
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      Jesús Granada Jesús Granada @jesusgranada Fotógrafo de arquitectura Jaén, Spain
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      20,852
      • Architecture
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      • Photo report: "Cliff House". Architecture, and Photograph project by Jesús Granada - 03.27.2016
      • Congress Palace in Villanueva de la Serena (Badajoz). Architecture, and Photograph project by Jesús Granada - 10.26.2014
      • Oficinas en Badajoz. Architecture, and Photograph project by Jesús Granada - 09.10.2014
      • House on a hill. Architecture, and Photograph project by Jesús Granada - 09.21.2013
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      Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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      163,771
      • Photography
      • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
      • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
      • The mountain of smoke. Photograph project by Jesús G. Pastor - 06.28.2015
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      Edu Gómez Edu Gómez @edugomez Fotógrafo, Retocador Madrid, Spain
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      56,656
      • Photography
      • Education
      • Final projects "Antonio Eloy Advanced Course". Photograph, and Photo Retouching project by Edu Gómez - 05.01.2019
      • No+Vello 2019. Photograph, and Photo Retouching project by Edu Gómez - 03.11.2019
      • África . Photograph, and Photo Retouching project by Edu Gómez - 10.17.2017
      • Circus Cerca. Photograph project by Edu Gómez - 01.27.2016
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      Oscar Giménez Oscar Giménez @oscargimenez Content Manager | Curator | eLearning | Illustration Barcelona, Spain
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      17,743
      • Design
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      • Fempop Poster for International Women's Day. Poster Design, Graphic Design, and Traditional illustration project by Oscar Giménez - 02.13.2019
      • Fempop 2019 Poster. Design, Traditional illustration, Digital Illustration, and Poster Design project by Oscar Giménez - 02.05.2019
      • 2018 Music Posters. Design, Traditional illustration, and Music project by Oscar Giménez - 01.10.2019
      • Portadas trilogía "Las crónicas del viajante". Editorial Design, and Traditional illustration project by Oscar Giménez - 12.10.2018
    • Laura Carbó Laura Carbó @lauractur Valencia, Spain
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      11
        • Mi Proyecto del curso: Fotografía artística analógica y digital. Photograph, Art Direction, Fine Arts, Photograph, Post-production, Portrait Photograph, Photographic Lighting, Digital Photograph, Fine-Art Photograph, and Film Photograph project by Laura Carbó - 06.28.2021
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        Berta Vicente Berta Vicente @bertavicentesalas Fotógrafa Barcelona, Spain
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        4,409
        • Arts & Crafts
        • Photography
      • PV STUDIO PV STUDIO @pvstudio Diseñador Gráfico Guanajuato, Mexico
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        587
        • Design
        • Photography
        • ROBLESA ASESORES. Br, ing, Identit, and Graphic Design project by PV STUDIO - 11.06.2018
        • INTRAMUROS, Restauración Arquitectónica. Architecture, Br, ing, Identit, Logo Design, and Graphic Design project by PV STUDIO - 09.14.2018
        • wood workshop. Br, ing, Identit, Design, and Graphic Design project by PV STUDIO - 08.22.2017
        • ARÁNDANO, Architect room.. Architecture, Br, ing, Identit, and Graphic Design project by PV STUDIO - 06.20.2017
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        Antonio Garci Antonio Garci @antoniogarci Madrid, Spain
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        40,306
        • Fine Arts
        • Film, Video & TV
        • Colored lights. Fine-Art Photograph project by Antonio Garci - 06.27.2020
        • Creative lighting. Photographic Lighting project by Antonio Garci - 02.20.2019
        • Body Rock. Photograph project by Antonio Garci - 10.05.2016
        • Portrait and Fashion. Photograph project by Antonio Garci - 10.05.2016
      • Niabellum Niabellum @estudio_niabellum Diseño gráfico Santiago de Compostela, Spain
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        827
        • Branding & Identity
        • Graphic Design
        • The Coziest. Art Direction, Communication, Editorial Design, Graphic Design & Information Design project by Niabellum - 09.22.2024
        • Memoria de actividades 2021. Editorial Design project by Niabellum - 04.10.2023
        • Libros de texto | Cursos online. Editorial Design project by Niabellum - 04.10.2023
        • Cartel 25N. Traditional illustration, Design, and Poster Design project by Niabellum - 04.10.2023
      • Mapy D.H. Mapy D.H. @mapydh Director de Arte , Diseñador Gráfico Senior , Ilustrador Madrid, Spain
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        532
        • Advertising
        • Design
        • KILL BILL I · Vector illustration. Design, Graphic Design, Traditional illustration, and Vector Illustration project by Mapy D.H. - 04.22.2017
        • REPLICANTS · Digital Illustration  (Newspaper). Design, Editorial Design, Graphic Design, Traditional illustration, and Vector Illustration project by Mapy D.H. - 04.05.2017
        • THE PARTY STARTS NOW! · Vector Lettering & illustration. Design, Graphic Design, Traditional illustration, Vector Illustration, and Lettering project by Mapy D.H. - 06.06.2017
        • CULTURA LOLITA · Photography Exhibition Catalogue. Design, Editorial Design, and Graphic Design project by Mapy D.H. - 02.01.2016
      • Paco Esteve Paco Esteve @paco_esteve Madrid, Spain
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        134
        • Photography
        • Video
        • Cushnie NY. Photograph, Film Photograph, Fashion Photograph, and Commercial Photograph project by Paco Esteve - 06.01.2020
        • El Corte Inglés. Editorial Design, Photograph, Film Photograph, Fashion Photograph, and Commercial Photograph project by Paco Esteve - 06.01.2020
        • El Corte Inglés. Editorial Design, Photograph, Fashion Photograph, and Commercial Photograph project by Paco Esteve - 06.01.2020
        • Álvaro. Photograph, Fine-Art Photograph, and Fashion Photograph project by Paco Esteve - 06.01.2020
      • Rafael Sánchez Rafael Sánchez @rafaelsanchez Madrid, Spain
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        867
        • 3D
        • Animation
        • Letters. Art Direction, Photograph, and Photo Retouching project by Rafael Sánchez - 11.16.2020
        • Eve Cherry Blossom. Photograph project by Rafael Sánchez - 11.14.2020
        • DARIA DREAMLAND. Creativit, Photograph, Fine-Art Photograph, Digital Photograph, and Photo Retouching project by Rafael Sánchez - 05.19.2020
        • SHAPES. Photograph project by Rafael Sánchez - 11.29.2019
      • swing estudio swing estudio @swing Valencia, Spain
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        673
        • Design
        • Traditional illustration
        • Ben Cuit. Br, ing, Identit, Traditional illustration, Marketing, and Motion Graphics project by swing estudio - 04.05.2017
        • Stres de quatre. Br, ing, Identit, Graphic Design, and Marketing project by swing estudio - 01.01.2017
        • Mutant hop. To, Design, and Character Design project by swing estudio - 04.03.2017
        • white copper and gold. Arts, Crafts, Character Design, and Sculpture project by swing estudio - 07.01.2016
      • bigkids bigkids @bigkids Fotografía y diseño gráfico Barcelona, Spain
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        610
        • Art Direction
        • Branding & Identity
        • To From Barcelona. Br, ing, Identit, Photograph, and Product Photograph project by bigkids - 04.24.2018
        • Hilittle SS18 Campaign. Fashion Photograph, and Photograph project by bigkids - 04.24.2018
        • Animated Poster Series. 2D Animation, and Vector Illustration project by bigkids - 04.30.2018
        • Illustration Pere IV, 29. Vector Illustration project by bigkids - 11.27.2017
      • Ferran Prat Ferran Prat @ferran_prat Arquitecto y artista 3D Barcelona, Spain
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        481
        • 3D
        • Architecture
        • Pabellón Mies Van der Rohe de Barcelona. Architecture, Infographics, and 3D Modeling project by Ferran Prat - 06.05.2018
        • Infografías cocina 2.0. 3D, Architecture, Interior Architecture, Lighting Design, Interior Design, Furniture Design, Making & Infographics project by Ferran Prat - 10.26.2017
        • 3D Printing Tarjetero SharkNuevo proyecto. 3D, Design, and Product Design project by Ferran Prat - 04.20.2017
        • Proyecto e infografías vivienda unifamiliar. 3D, Architecture, Interior Architecture & Interior Design project by Ferran Prat - 04.04.2017
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        Saffron Saffron @saffron Madrid, Spain
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        30,392
        • Branding & Identity
        • Proximus. Br, ing & Identit project by Saffron - 08.03.2015
        • C&A. Br, ing & Identit project by Saffron - 08.03.2015
        • Turkey. Br, ing & Identit project by Saffron - 08.03.2015
        • London . Br, ing & Identit project by Saffron - 08.03.2015
      • Homar Aparicio Homar Aparicio @homar_aparicio designer freelance Puebla, Mexico
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        747
        • Design
        • Photography
        • MR TATTOO THOMAS Logo Design - GERMANY. Design, Lettering, Br, ing, Identit, Logo Design, Art Direction, Calligraph, Concept Art, H, Lettering, and Advertising project by Homar Aparicio - 03.05.2022
        • HANDMADE - Lettering. Calligraph, Concept Art, Digital Drawing, Design, Logo Design, Digital Design, Pixel Art, T, and pograph project by Homar Aparicio - 09.07.2020
        • Mala Fama - barber shop (diseño de logotipo). Br, ing, Identit, Creativit, Design, and Graphic Design project by Homar Aparicio - 02.08.2019
        • Vino los fundadores . Br, ing, Identit, Calligraph, Design, Product Design, Graphic Design, and Lettering project by Homar Aparicio - 03.05.2018
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