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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Abril Celeste

Abril Celeste

@mes_cielo

Mexico City, Mexico

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    Sole Otero Sole Otero @sole_otero Gasteiz, France
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    113,139
    • Traditional illustration
    • Arts & Crafts
    • Los tres cerditos. Traditional illustration project by Sole Otero - 12.05.2014
    • I love you very much. Traditional illustration project by Sole Otero - 12.05.2016
    • Te quiero mucho papá/mamá. Traditional illustration project by Sole Otero - 12.04.2016
    • Ni se te ocurra. Traditional illustration project by Sole Otero - 12.05.2013
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    Julia Reyes Retana Julia Reyes Retana @julitareyes Mexico City, Mexico
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    82,868
    • Design
    • Traditional illustration
    • Un vestido muy especial . Sewing project by Julia Reyes Retana - 11.20.2019
    • Me made may 2018. Sewing, and Creativit project by Julia Reyes Retana - 05.22.2019
    • Bolsa + blockprinting. Sewing, and Printing project by Julia Reyes Retana - 05.10.2019
    • Colchita "Un cardumen". Sewing project by Julia Reyes Retana - 05.04.2019
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    Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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    126,920
    • Design
    • 3D
    • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
    • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    571,632
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Teresa Martínez Teresa Martínez @teresa_mtz Puerto Vallarta, Mexico
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    96,493
    • Traditional illustration
    • Mi proyecto del curso: Bordado stumpwork: crea adornos en 3D. Jewelr, Design, Embroider, and Textile Design project by Teresa Martínez - 06.04.2023
    • Betushka. Traditional illustration project by Teresa Martínez - 04.03.2016
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    Enric Jardí Enric Jardí @enricjardi Diseñador gráfico Barcelona, Spain
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    93,340
    • Graphic Design
    • Branding & Identity
    • The Page Project. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.27.2018
    • All you need in this life. Br, ing, Identit, Graphic Design, T, and pograph project by Enric Jardí - 07.22.2018
    • Trotacaminos / Trotacamins. Editorial Design, Traditional illustration, T, and pograph project by Enric Jardí - 02.13.2018
    • Pinotxo. Editorial Design, Photograph, T, and pograph project by Enric Jardí - 02.10.2018
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    705,464
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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