Learn how to use the Five C's in your creative briefs. Download Jim Bosiljevac's free course guide. (Company, Consumer, Competition, Culture, Context)(Company, Consumer, Competition, Culture, Context) How to transform a brief into a great advertising idea? The secret often lies in asking the right questions from the start. In his course Creative Advertising: from brief to pitch, creative director Jim Bosiljevac shares a clear and practical method for approaching any advertising project: the Five C's.
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Maybe it's a question of principle.
