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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Vicky Mayvi Segovia Valdivia

Vicky Mayvi Segovia Valdivia

@mayvi6

Lima District, Peru

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    Dasha Dollar-Smirnova Dasha Dollar-Smirnova @dasha_dollar_smirnova Public Speaking Coach Inglaterra, United Kingdom
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    • Advertising
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    • 4th Annual Women's Leadership Empowerment Conference. Communication project by Dasha Dollar-Smirnova - 02.17.2025
    • Live workshop in Amsterdam 23rd of January. Events project by Dasha Dollar-Smirnova - 01.06.2025
    • SXSW shortlisted submission. Events project by Dasha Dollar-Smirnova - 12.18.2024
    • My project for course: Public Speaking for Business: Pitch and Persuade like a Pro. Creative Consulting, Stor, telling, and Communication project by Dasha Dollar-Smirnova - 07.08.2022
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    Giulia Candussi Giulia Candussi @giulia_candussi Photojournalist and Documentary Filmmaker Glasgow, United Kingdom
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    • Laughter Yoga. Documentar, and Photograph project by Giulia Candussi - 02.02.2016
    • Venice Muslim Community . Documentar, and Photograph project by Giulia Candussi - 09.02.2017
    • White Gold. Documentar, and Photograph project by Giulia Candussi - 05.02.2018
    • Back to the Roots. Documentar, and Photograph project by Giulia Candussi - 03.02.2015
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    Jheison Huerta Jheison Huerta @jheisonhuerta Lima, Peru
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    24,274
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    • Cordillera Huayhuash, Photo Expeditions, Perú . Photograph, L, scape Architecture, Instagram Photograph, Digital Photograph, Video, Film, Video, TV, Mobile Photograph, Outdoor Photograph, Documentar, Photograph, and Fine-Art Photograph project by Jheison Huerta - 05.24.2021
    • Photo Tours Bolivia. Photograph, Outdoor Photograph & Instagram Photograph project by Jheison Huerta - 11.15.2020
    • Astrophotography. Photograph, Digital Photograph, L, and scape Architecture project by Jheison Huerta - 12.06.2019
    • Jheison Huerta Portfolio. Photograph project by Jheison Huerta - 11.28.2019
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    Nay Jiménez Nay Jiménez @nayjimenez Tulsa, Chile
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    • AGCV- FOOD STORY. Art Direction, Photograph, and Fine-Art Photograph project by Nay Jiménez - 12.23.2019
    • VOLKA STILL LIFES. Art Direction, Photograph, and Product Photograph project by Nay Jiménez - 12.20.2019
    • LOUNGE / LIFESTYLE - FLATLAY. Art Direction, Photograph, and Fashion Photograph project by Nay Jiménez - 12.20.2019
    • Puma . Art Direction, Editorial Design, and Photograph project by Nay Jiménez - 12.20.2019
  • Oriol Segon Oriol Segon @oriolsegontorra Manresa, Spain
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    • Seat Wtcc. Photograph project by Oriol Segon - 08.08.2019
    • Kids and us. Photograph project by Oriol Segon - 08.08.2019
    • NIKE PRO COMBAT. Photograph, Photograph, Post-production, Advertising, and Photo Retouching project by Oriol Segon - 11.30.2009
    • LA SEU. Architecture, and Photograph project by Oriol Segon - 05.30.2019
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    Little Hannah Little Hannah @littlehannah Creadora de Little Hannah Madrid, Spain
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    • Decoración escaparate Cenas Adivina Home. Design, Lettering, Creativit, Creative Writing, and Decorative Painting project by Little Hannah - 09.01.2021
    • Colección para Mintopía Studio. Design, Traditional illustration, Stationer, and Design project by Little Hannah - 05.01.2021
    • Mi Proyecto del curso:  Bullet journal creativo: planificación y creatividad . Traditional illustration, Lettering, Drawing, H, Lettering, Management, and Productivit project by Little Hannah - 02.01.2021
    • Proceso de diseño para Little Hannah. Pencil Drawing project by Little Hannah - 02.26.2021
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    Julio Rojas Julio Rojas @juliowriter Guionista de cine y tv, escritor, consultor de guiones. coordinador y director de contenidos en TV y productoras y profesor de guión con mas de 20 años de experiencia en el rubro. Tulsa, Chile
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    • Audio series, un nuevo formato para narrar.. Writing project by Julio Rojas - 11.14.2020
    • EL VISITANTE EXTRANJERO.. Film, Video, and TV project by Julio Rojas - 12.02.2019
    • En la cama. Film project by Julio Rojas - 07.08.2019
    • la vida de los peces. Film project by Julio Rojas - 07.08.2019
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    Juanmi Cristóbal Juanmi Cristóbal @jmicristobal Director de fotografía / Editor / Colorista Granada, Spain
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    • Nos acompañamos. Film, Video, TV, Film, Audiovisual Production, Filmmaking, and Audiovisual Post-production project by Juanmi Cristóbal - 02.08.2023
    • La rebelión de Bernarda. Film, Film, Video, TV, Audiovisual Post-production, Color Correction, and Photographic Lighting project by Juanmi Cristóbal - 06.06.2021
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    • Ministerio de Igualdad - Practica los buenos Tratos: Por una vida libre de violencias machistas. Advertising, Film, Video, and TV project by Juanmi Cristóbal - 11.25.2021
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    Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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      • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
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      • Ojo de Iberoamerica Winner - La Batalla de Hemisferios  . Advertising, Film, Video, TV, Cop, writing, Design, Photograph, Creative Consulting, Education, Marketing, Sound Design, Social Media, Film, Drawing, Stor, telling, and Digital Marketing project by Renato Farfán Basauri - 02.21.2023
      • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
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      Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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      Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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      Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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      • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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        • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
        • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
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        • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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        Daniel Arranz Molinero Daniel Arranz Molinero @danieloweb Madrid, Spain
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        • Photography Post-production
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        • Birmania. Digital Photograph project by Daniel Arranz Molinero - 04.12.2020
        • India. Documentar, and Photograph project by Daniel Arranz Molinero - 03.28.2020
        • Espacio Miró. Concept Art project by Daniel Arranz Molinero - 03.27.2020
        • The man who wasn't there. Documentar, and Photograph project by Daniel Arranz Molinero - 03.26.2020
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        Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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        • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
        • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
        • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
        • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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        Paul Anglin Paul Anglin @paulanglin Senior Copywriter (Native English) Madrid, Spain
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        • Dunlop Sports: Journey for Perfection. Cop, and writing project by Paul Anglin - 12.03.2020
        • Pycom: Go Invent. Cop, and writing project by Paul Anglin - 12.03.2020
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        • Nike Football: Atlético de Madrid Shirt Launch . Cop, and writing project by Paul Anglin - 07.27.2017
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        Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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        • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
        • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
        • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
        • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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        Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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        • Matte Painting
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        • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
        • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
        • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
        • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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        Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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        384,761
          • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
          • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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          Domestika Domestika @domestika Berkeley, United States
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          • Henry Aleksandert Henry Aleksandert @henry_197 Lima, Peru
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          • David Ccala Merma David Ccala Merma @dcming_mt Lima District, Peru
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          1. Creatives
          2. Lima District, Peru
          3. Advertising in Lima District, Peru
          4. Vicky Mayvi Segovia Valdivia

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