Discover the history of the Nike logo: how the iconic Swoosh was born, designed by a student for only $35, and its evolution.. Can a logo be worth more than millions? The Nike logo was born for just 35 dollars and today it is one of the most recognizable symbols on the planet. Its history is a lesson in branding, intuition and destiny.
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São Paulo, Brazil
A course by César Pesquera
Photography, and Video
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