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    Color as a language: how to create palettes that communicate without words
    Latest blog post

    Color as a language: how to create palettes that communicate without words

    From intuition to intention: how to build color palettes that communicate. Color is not an ornament. It is a silent language that communicates before the viewer reads a word or understands a shape. In graphic design, illustration, fashion, interior design or photography, the chromatic choice defines the atmosphere, conditions the emotion and guides the visual interpretation of any project. Even so, many color decisions are made intuitively or impulsively. Understanding the basic principles of colorimetry and learning how to build palettes with intention allows you to move from "colors that work" to colors that say something. In this article we explore how to think about color as a system, emotion and narrative. Color as a system, not as an isolated choice. A color palette is not a collection of pretty shades, but a chromatic system. Each color serves a function: some support, some contrast, some emphasize. When they are chosen in isolation, the result can be chaotic; when they are thought of as a whole, the design gains coherence. Colorimetry helps us understand these relationships. Concepts such as temperature (warm and cool colors), saturation, luminosity or contrast allow us to make more conscious decisions. For example, a palette with low saturation conveys calm and sophistication, while one with high contrasts generates energy and dynamism. Thinking of color as a system also implies accepting limits. Reducing the number of tones usually improves visual clarity and reinforces the identity of a project.

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Marta Ventura

Marta Ventura

@martona14

Tarragona, Spain

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Marta Ventura

Arquitecta

Courses

  • Introduction to Feng Shui. Architecture, and Spaces course by Cliff Tan

    Introduction to Feng Shui

    A course by Cliff Tan

    Architecture, and Spaces

  • Expressive Exteriors ArchViz. 3D, Animation, Architecture, and Spaces course by Alejandro Soriano

    Expressive Exteriors ArchViz

    A course by Alejandro Soriano

    3D, Animation, Architecture, and Spaces

See all their courses

Course lists

  • Renders Renders Renders

    Renders

    A list by Marta Ventura

    0
  • Arquitectura Arquitectura Arquitectura

    Arquitectura

    A list by Marta Ventura

    0
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Professional listing

  • Marta Ventura – @martona14
    • Traditional illustration
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Schools

  • Universitat Rovira i Virgili

    Universitat Rovira i Virgili

    Tarragona, Spain

    2013 - 2022


Joined October 2022
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