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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Martín Alberto Otero Frontán

Martín Alberto Otero Frontán

@martinotero

Diseñador gráfico

Montevideo, Uruguay

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  • Anuario 2011 del Instituto Adventista del Uruguay "Horizontes". Art Direction, Design, Graphic Design, and Photograph project by Martín Alberto Otero Frontán - 09.01.2014
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    Anuario 2011 del Instituto Adventista del Uruguay "Horizontes"

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  • Trabajos de fotografía artística y social. Design, and Photograph project by Martín Alberto Otero Frontán - 08.29.2014
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    Trabajos de fotografía artística y social

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  • Varios diseños y collages.. Graphic Design, and Photograph project by Martín Alberto Otero Frontán - 08.29.2014
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    Varios diseños y collages.

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  1. Creatives
  2. Montevideo, Uruguay
  3. Design in Montevideo, Uruguay
  4. Martín Alberto Otero Frontán

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