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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Marilia Vieira

Marilia Vieira

@mariliavv7

Estilista de Moda

São Paulo, Brazil

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    Lucia Serrano Lucia Serrano @lucia94serrano Mexico City, Mexico
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    7,725
    • Design
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    • Procesos . Traditional illustration project by Lucia Serrano - 06.17.2022
    • Tauro . Tattoo Design project by Lucia Serrano - 06.17.2022
    • Mujer conejo . Tattoo Design project by Lucia Serrano - 06.17.2022
    • Florezco cuando decido por mi . Traditional illustration project by Lucia Serrano - 06.17.2022
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    Polilla Tattoo Polilla Tattoo @polillatattoo Tatuadora / Diseñadora Digital Tulsa, Chile
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    362,815
    • Traditional illustration
    • Tattoo Design
    • Botanical tattoos. Tattoo Design project by Polilla Tattoo - 11.09.2020
    • Chicas con color. Tattoo Design project by Polilla Tattoo - 05.29.2020
    • Tatuaje Colaborativo . Tattoo Design, and Traditional illustration project by Polilla Tattoo - 07.16.2019
    • Mujeres Galácticas.. Character Design, Traditional illustration, and Digital Illustration project by Polilla Tattoo - 07.16.2019
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    Rocio Carvajal Rocio Carvajal @rocio_carvajal Fundadora de The Maker Group, agencia multidisciplinaria que utiliza el poder del eCommerce para elevar marcas London, United Kingdom
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    66,827
    • Design
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    • Sargasso & Grey - Shopify Build & Design. Programming project by Rocio Carvajal - 09.30.2019
    • Shell Shop Central - Bespoke Build & Design. Programming project by Rocio Carvajal - 07.23.2019
    • Love Writing Co - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
    • Nimble - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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    378,366
    • Advertising
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    • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
    • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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    Ancestral Ancestral @ancestral_co Medellín, Colombia
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    59,030
    • Design
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    • Bastones SIKUANI. Arts, Crafts, Interior Design, Embroider, Sewing, Interior Decoration, Fiber Arts, DIY, Macramé, and Weaving project by Ancestral - 03.31.2020
    • Serie: SIKUANI. Arts, Crafts, Fine Arts, Textile Design, Creativit, Fiber Arts, Weaving, Macramé, and Decoration project by Ancestral - 04.06.2022
    • Series: Ancestral Dawn. Arts, and Crafts project by Ancestral - 03.31.2020
    • Azul Selva. Arts, and Crafts project by Ancestral - 10.17.2019
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    Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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    277,352
    • Design
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    • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
    • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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    Happy Green Family Happy Green Family @happy_green_family Diseñadora Gráfica y Artista Botánica Bogota, Colombia
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    41,587
    • Graphic Design
    • Botánica creativa - Cuadros por encargo . Creativit project by Happy Green Family - 11.28.2020
    • The pressed flowers lab by Happy Green Family. Creativit project by Happy Green Family - 10.21.2020
    • Separa hojas botánicos by Happy Green Family. Creativit project by Happy Green Family - 08.23.2020
    • Huitaca Inner Blossom Botanical Jewelry by Happy Green Family. Fine Arts project by Happy Green Family - 08.23.2020
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    Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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    623,551
    • Traditional illustration
    • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
    • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
    • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
    • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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    Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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    431,651
    • Branding & Identity
    • Art Direction
    • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
    • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
    • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
    • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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