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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Marifer Jiménez

Marifer Jiménez

@marifer18613

Guadalajara, Mexico

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    Mat Voyce Mat Voyce @matvoyce Graphic & Motion Designer Ukiah, United States
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    • Traditional illustration
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    • 36 Days of Type 2021. 2D Animation, Animation, Digital Lettering, Graphic Design, Traditional illustration, Lettering, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 04.07.2021
    • February - Type Experiments. 2D Animation, Animation, Digital Lettering, Graphic Design, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 03.02.2021
    • Sept-Oct Type Experiments. 2D Animation, Animation, Digital Lettering, Graphic Design, Motion Graphics, T, pograph, T, pograph, and Design project by Mat Voyce - 10.30.2020
    • Disney+ Throwbacks . 2D Animation, Animation, Character Animation, Character Design, Graphic Design, Motion Graphics, Social Media, T, pograph, T, pograph, and Design project by Mat Voyce - 05.04.2020
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    Gabriel Perelman Gabriel Perelman @perelmangabriel Mexico City, Mexico
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    • Branding & Identity
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    • Solo Deportes - Estrategia de Marketing Digital + Measurement. Digital Marketing project by Gabriel Perelman - 09.20.2017
    • Green Deco - Definición de Estrategia de Marketing y Coordinación de Rediseño del Sitio. Web Design, and Digital Marketing project by Gabriel Perelman - 02.10.2020
    • EnviaFlores.com - Marketing Strategy, Web and App UX and Analytics. Digital Marketing project by Gabriel Perelman - 08.16.2018
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    Pablo Stanley Pablo Stanley @pablostanley Mexico City, Mexico
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      • Humaaans. Traditional illustration, UX / UI, and Web Design project by Pablo Stanley - 09.15.2021
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      Alex Hall Alex Hall @alexhallfilm Berlin, Germany
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      MAIRO ARDE MAIRO ARDE @mairoarde Fashion Photographer Tulsa, Chile
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      Juan Achiaga Juan Achiaga @achiaga Fotografía y video Madrid, Spain
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      • Editorial Vein . Photograph project by Juan Achiaga - 09.16.2020
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      Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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      • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
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      Tina Touli Tina Touli @tina_touli Graphic Communication Designer and Art Director London, United Kingdom
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        • Selected work. Graphic Design project by Tina Touli - 02.09.2020
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        Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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        Heavy Heavy @heavy Guadalajara, Mexico
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          • Meridian Café. Design, Br, ing, Identit, Packaging, and Graphic Design project by Heavy - 03.02.2022
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          Ana Marin Ana Marin @anamarinirl Creative strategist con más de 12 años de experiencia en publicidad, agencias digitales y creativas y 50+ premios de creatividad y eficiencia en México y Latinoamérica. English spoken. . Mexico City, Mexico
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          • Snickers. Events, Content Marketing, and Social Media project by Ana Marin - 08.15.2010
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          Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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          • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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