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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Mariana Corteze

Mariana Corteze

@maricorteze

Porto Alegre, Brazil

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    ZURSOIF Miguel Bustos Gómez ZURSOIF Miguel Bustos Gómez @zursoif Dibujante Bogota, Colombia
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    235,873
    • Fine Arts
    • Sketching
    • SINESTESIA ft BalthvsMusic. Traditional illustration, and Drawing project by ZURSOIF Miguel Bustos Gómez - 09.24.2021
    • Totem. Drawing, Figure Drawing, Traditional illustration & Ink Illustration project by ZURSOIF Miguel Bustos Gómez - 11.19.2020
    • Para Colorear. Drawing, Realistic Drawing, and Traditional illustration project by ZURSOIF Miguel Bustos Gómez - 02.10.2017
    • Retratos Casatinta. Portrait Drawing project by ZURSOIF Miguel Bustos Gómez - 02.05.2019
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    Luli Reis Luli Reis @lulireis Artista visual, iIustradora e designer Porto Alegre, Brazil
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    31,804
    • Design
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    • Whimsical Landscapes. Traditional illustration, Fine Arts, and Product Design project by Luli Reis - 12.15.2021
    • FUERZA t-shirt design. Traditional illustration, Design, Costume Design, Graphic Design, Product Design, and Screen Printing project by Luli Reis - 12.15.2021
    • Sticker Collection 2021. Traditional illustration, Fine Arts, Graphic Design, Painting, and Product Design project by Luli Reis - 12.15.2021
    • Aquarelas Botânicas. Botanical Illustration, and Watercolor Painting project by Luli Reis - 08.12.2020
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    carine wallauer carine wallauer @wallauercarine fotógrafa e artista visual São Paulo, Brazil
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    9,270
    • Photography
    • Film, Video & TV
    • [calma]. Photograph, Film Photograph, and Watercolor Painting project by carine wallauer - 08.04.2020
    • [sonho]. Photograph, Film Photograph, and Watercolor Painting project by carine wallauer - 08.04.2020
    • [fim]. Photograph, Film Photograph, and Watercolor Painting project by carine wallauer - 08.04.2020
    • [interior]. Photograph, Film Photograph, and Watercolor Painting project by carine wallauer - 08.04.2020
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    EUDETENIS EUDETENIS @eudetenis Comic Artist and Illustrator Staunton River, Brazil
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    86,408
    • Comic
    • Digital Drawing
    • Watercolor Scenes by EUDETENIS. Traditional illustration, Watercolor Painting, and Manga project by EUDETENIS - 05.09.2023
    • Blue Archive Fanarts. Traditional illustration, Manga, and Video Games project by EUDETENIS - 01.12.2023
    • Back to Black Manga Free to read on Mangaplus by Shueisha. Manga, Comic, and Traditional illustration project by EUDETENIS - 09.22.2022
    • Sword Girls. Traditional illustration, and Pencil Drawing project by EUDETENIS - 06.22.2022
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    Juliana Mota Giopato Juliana Mota Giopato @juliana_mota Designer e bordadeira São Paulo, Brazil
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    19,854
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    • Autoral. Embroider, and Traditional illustration project by Juliana Mota Giopato - 03.05.2021
    • Illustrated dictionary. Embroider project by Juliana Mota Giopato - 10.29.2020
    • Plantas bordadas. Embroider project by Juliana Mota Giopato - 07.14.2020
    • Bordado com letras. Embroider project by Juliana Mota Giopato - 07.14.2020
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    Gilian Gomes Gilian Gomes @giliangomes Porto Alegre, Brazil
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    124,257
    • Design
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    • NINNO REGULAR. Design, Graphic Design, T, pograph, T, pograph, and Design project by Gilian Gomes - 05.08.2022
    • Enjoei. Br, ing, Identit, Design, Logo Design, and Graphic Design project by Gilian Gomes - 07.19.2020
    • Jungle. Br, ing, Identit, Design, Logo Design, Graphic Design, and Packaging project by Gilian Gomes - 07.19.2020
    • Casa Aveiro. Br, ing, Identit, Design, Logo Design, Graphic Design, T, and pograph project by Gilian Gomes - 07.19.2020
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    Leandro Rodrigues Leandro Rodrigues @leandro_rodrigz São Paulo, Brazil
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    50,070
    • Design
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    • Vinyl Magazine #01 - My course project: Typography applied to printed and digital projects. Design, Graphic Design, Editorial Design, T, and pograph project by Leandro Rodrigues - 01.01.2023
    • FriendZone. Design, Graphic Design, and Editorial Design project by Leandro Rodrigues - 11.30.2021
    • Projeto Gráfico Jornal "Independente". Editorial Design, and Graphic Design project by Leandro Rodrigues - 05.05.2020
    • Graphic Design - Reverb Magazine. Editorial Design, and Graphic Design project by Leandro Rodrigues - 05.05.2020
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    Marmota vs Milky Marmota vs Milky @marmotavsmilky Ilustradores São Paulo, Brazil
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    37,054
    • Design
    • Art Direction
    • Cyber Punk Girl. Traditional illustration, and Character Design project by Marmota vs Milky - 06.10.2021
    • Gochisou!. Traditional illustration, Character Design, Vector Illustration, Drawing, Digital Illustration, Concept Art, Artistic Drawing, Digital Drawing, and Digital Painting project by Marmota vs Milky - 05.13.2021
    • Memories Part 2. Traditional illustration, Digital Illustration, and Vector Illustration project by Marmota vs Milky - 11.04.2020
    • Memórias Parte 1. Traditional illustration, Digital Illustration, and Vector Illustration project by Marmota vs Milky - 11.04.2020
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    Cyla Costa Cyla Costa @cylacosta Artista de Lettering Curitiba, Brazil
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    11,958
    • Traditional illustration
    • Digital Illustration
    • Mural SAUDADE pintado no festival Ladies Who Paint. Calligraph, H, Lettering, Lettering, and Painting project by Cyla Costa - 07.28.2020
    • TRY A LITTLE TENDERNESS mural painted with my friend Jackson Alves <3. Calligraph, T, pograph, Design, H, Lettering, Traditional illustration, Lettering, and Painting project by Cyla Costa - 07.28.2020
    • PERHAPPINESS mural painted with my friend Cris Pagnoncelli <3. Calligraph, H, Lettering, Traditional illustration, Lettering, and Painting project by Cyla Costa - 07.28.2020
    • Murais pintados para a Beautycon em NYC. Calligraph, H, Lettering, Traditional illustration, Ink Illustration, Lettering, and Painting project by Cyla Costa - 07.28.2020
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    Manuel Neto Manuel Neto @manuelneto_co Sou animador e ilustrador. Vancouver, Canada
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    25,439
    • Character Animation
    • Traditional illustration
    • Food!. Design, Character Design, and Traditional illustration project by Manuel Neto - 04.15.2020
    • Car Lover. Animation, Character Animation, Design, and Motion Graphics project by Manuel Neto - 04.16.2020
    • Reel 18'. Animation, Character Animation, Design, and Motion Graphics project by Manuel Neto - 01.05.2019
    • GUMonster. Animation, Design, Traditional illustration, and Motion Graphics project by Manuel Neto - 09.04.2019
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    Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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    387,517
    • Traditional illustration
    • Fine Arts
    • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
    • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
    • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
    • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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    Marcelo Tas Marcelo Tas @marcelo_tas Roteirista, educador, ator, diretor de TV e jornalista São Paulo, Brazil
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    30,632
    • Branding & Identity
    • Creative Consulting
    • Telecurso 2000. Education, and TV project by Marcelo Tas - 02.04.2020
    • El Turista. TV project by Marcelo Tas - 02.04.2020
    • Jogo Humano do Amanhã. Creativit, and Game Development project by Marcelo Tas - 02.04.2020
    • TV Vitrine . Film, Video, TV, and TV project by Marcelo Tas - 02.04.2020
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    Willian Santiago Willian Santiago @williansantiagodg Londrina, Brazil
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    22,444
    • Design
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    • VIVA FRIDA . Traditional illustration project by Willian Santiago - 08.04.2020
    • APPLE. Digital Illustration project by Willian Santiago - 04.02.2020
    • PERSONAL II. Traditional illustration project by Willian Santiago - 04.02.2020
    • PERSONAL I. Traditional illustration project by Willian Santiago - 04.02.2020
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    Juliana Rabelo Juliana Rabelo @julianarabelo ilustradora e professora Elyria, Brazil
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    19,723
    • Creativity
    • Traditional illustration
    • My course project: Illustration for children's book covers. Traditional illustration, Painting, Sketching, Drawing, Watercolor Painting, Children's Illustration, and Editorial Illustration project by Juliana Rabelo - 08.28.2021
    • Meu projeto do curso: Histórias infantis ilustradas: personagens e cenários. Digital Drawing, Traditional illustration, Digital Illustration, and Children's Illustration project by Juliana Rabelo - 03.24.2021
    • LIVRO • A menina que construía brinquedos. Traditional illustration, Editorial Illustration, and Children's Illustration project by Juliana Rabelo - 10.02.2020
    • LIVRO • menina flor. Traditional illustration, and Children's Illustration project by Juliana Rabelo - 09.18.2020
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    Mauro Martins Mauro Martins @mauromartins Designer Gráfico e Ilustrador Autoral Distrito Federal, Brazil
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    37,175
    • Traditional illustration
    • Graphic Design
    • ELEPHANT PARADE // ART EXHIBITION. Street Art, Fine Arts, Artistic Drawing, Traditional illustration, and Painting project by Mauro Martins - 04.16.2020
    • ESPN // SUPER BOWL 2020 CAMPAIGN. Graphic Design, Traditional illustration, Digital Illustration, and Vector Illustration project by Mauro Martins - 04.15.2020
    • TASTILLERY // PACKAGING ILLUSTRATION. Graphic Design, Traditional illustration, Vector Illustration, and Packaging project by Mauro Martins - 03.01.2016
    • ART OF PLAY  // DECK OF CARDS COLLECTION. Product Design, Graphic Design, Traditional illustration, Vector Illustration, and Packaging project by Mauro Martins - 12.01.2018
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    Natalia Corbi (Aram Studio) Natalia Corbi (Aram Studio) @nataliacorbi Araraquara, Brazil
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    32,153
      • C o l e ç ã o   .   S i n e r g i a . Interior Design, Design, Architecture, Fine Arts, Interior Decoration, and Macramé project by Natalia Corbi (Aram Studio) - 05.12.2021
      • Geométricos . Grandes . Architecture, Interior Architecture, Fine Arts, Arts, Crafts, Design, Interior Design, and Macramé project by Natalia Corbi (Aram Studio) - 04.06.2020
      • Geométricos . Pequenos e Médios . Architecture, Fine Arts, Arts, Crafts, Concept Art, Design, Interior Design, and Macramé project by Natalia Corbi (Aram Studio) - 04.06.2020
      • Ants. Decoration, Architecture, Interior Architecture, Fine Arts, Arts, Crafts, Design, Interior Design, and Retail Design project by Natalia Corbi (Aram Studio) - 03.04.2020
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      Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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      575,731
      • Branding & Identity
      • Creative Consulting
      • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
      • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
      • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
      • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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      577,413
      • Traditional illustration
      • Fine Arts
      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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      Mina Barrio Mina Barrio @minabarrio Sevilla, Spain
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      866,707
      • Photography
      • Instagram Photography
      • Oleptyc. Photograph, Marketing, and Advertising project by Mina Barrio - 09.12.2017
      • The Bark Co. Photograph, Marketing, and Advertising project by Mina Barrio - 01.08.2018
      • Inuk Home. Photograph, and Advertising project by Mina Barrio - 08.10.2017
      • Bugaboo Luggage for CBDA. Art Direction, Photograph, Stop Motion, and Video project by Mina Barrio - 11.14.2017
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      Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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      623,551
      • Traditional illustration
      • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
      • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
      • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
      • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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      Domestika Domestika @domestika Berkeley, United States
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      • Diogo Madeira Diogo Madeira @madeira_azrael Pelotas, Brazil
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        • Traditional illustration
        • Fine Arts
      • Cesar Couto Cesar Couto @cesar_junior5 São Paulo, Brazil
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        • André Ziegler André Ziegler @martinz02 Río Grande del Sur, Brazil
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          • Andy Marques Andy Marques @andyhmarquesreal Porto Alegre, Brazil
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            • Design
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          • Daniele Stuani Daniele Stuani @danielestuani123 Artista visual e tatuadora Porto Alegre, Brazil
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            • Design
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          • Marcelo Soares Marcelo Soares @camafunga Pelotas, Brazil
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            • Liader Soares Liader Soares @liadersoares Pelotas, Brazil
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              • Pedro Paulo Pedro Paulo @saum_nunka Londrina, Brazil
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                • Marcela Tôrres Marcela Tôrres @mdbtorres Río Grande del Sur, Brazil
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                  4
                  • Design
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                  • Meu projeto do curso: Tatuagem para principiantes. Tattoo Design project by Marcela Tôrres - 10.28.2021
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