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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Marco Ant

Marco Ant

@marcoant

Diseñador UX-Ui

Toluca, Mexico

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  • Lauren du Plessis Lauren du Plessis @lauren_duplessis Blog Writer, Fiction Writer London, United Kingdom
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    786
    • Arts & Crafts
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    Israel GV Israel GV @israelgevargas Diseñador editorial e ilustrador. Mexico City, Mexico
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    31,211
    • Design
    • Traditional illustration
    • Wired Magazine - Ok, House. Get Smart.. Design, Editorial Design, and Traditional illustration project by Israel GV - 06.01.2017
    • A Short History of the Office. Design, Editorial Design, and Traditional illustration project by Israel GV - 09.15.2018
    • Howler Magazine - What Messi Does for Me. Design, Editorial Design, and Traditional illustration project by Israel GV - 01.15.2019
    • In Touch Magazine - Why Church History Matters. Design, Editorial Design, and Traditional illustration project by Israel GV - 11.15.2018
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    Diana Estefanía Rubio Diana Estefanía Rubio @diana_estefaniarubio Visual Information Designer Mexico City, Mexico
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    9,386
    • Design
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    • My data resume. Information Design, and Editorial Design project by Diana Estefanía Rubio - 02.17.2020
    • The Most Appreciated Globals. Information Design, and Editorial Design project by Diana Estefanía Rubio - 01.26.2021
    • Commitment to banking. Information Design, and Editorial Design project by Diana Estefanía Rubio - 05.31.2019
    • Housing beyond the pandemic. Information Design & Infographics project by Diana Estefanía Rubio - 10.19.2020
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    Isabel Martínez Isabel Martínez @isabelmabascal Mexico City, Mexico
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    105,262
    • Architecture
    • Museografía para la exposición Almudena Lobera: Instrumentos visionarios. Architecture project by Isabel Martínez - 04.06.2019
    • Baños públicos y kioskos en la Ciclopista Central. Architecture project by Isabel Martínez - 05.01.2015
    • Museografía para la exposición Mapas en construcción en La Tallera. Architecture project by Isabel Martínez - 04.06.2019
    • Ampliación Casa L. Architecture project by Isabel Martínez - 04.01.2017
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    MODIK MODIK @modik Motion & Animation Madrid, Spain
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    64,518
    • Design
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    • Alain Affelou. Blue Block. Animation, 2D Animation, 3D Animation, and Motion Graphics project by MODIK - 01.02.2019
    • SASM Foundation. Motion 2D. 2D Animation, Film, Video, TV, and Motion Graphics project by MODIK - 01.01.2019
    • Viesgo. Your Online Office / Motion. Animation, Traditional illustration, Motion Graphics, and Video project by MODIK - 03.12.2017
    • National Golf Center / Motion. Animation, Art Direction, Traditional illustration, Infographics, and Motion Graphics project by MODIK - 02.28.2017
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    Daniel Torres Burriel Daniel Torres Burriel @torresburriel Consultor de usabilidad Zaragoza, Spain
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    23 Design 23 Design @23design Mexico City, Mexico
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    • Design
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    • Vinario: Designing a platform to learn more about wines. Br, ing, Identit, and Product Design project by 23 Design - 04.12.2017
    • Instafit: Cómo mejoramos la experiencia de una app para ponerse en forma Nuevo proyecto. Product Design, and UX / UI project by 23 Design - 04.12.2016
    • Weex: Cómo diseñamos la nueva cara de la industria de la telefonía móvil. Product Design project by 23 Design - 04.12.2019
    • Pictoline: How to design news for the age of immediacy. Product Design project by 23 Design - 04.12.2015
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    Javier Cuello Javier Cuello @javiercuello Product Designer London, United Kingdom
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    26,234
      • Telefónica I+D. Interactive Design, Web Design, and UX / UI project by Javier Cuello - 12.27.2015
      • Diseñando apps para móviles. Design, Editorial Design, Interactive Design, Education, and UX / UI project by Javier Cuello - 12.27.2015
      • Yahoo! Reporter. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
      • Zara. Interactive Design, and UX / UI project by Javier Cuello - 12.27.2015
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      Christian Vizcarra Christian Vizcarra @christvizcarra Senior Product Designer Lima District, Peru
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      48,238
      • Branding & Identity
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      • UI Design Collection 5. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
      • UI Design Collection 4. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
      • UI Design Collection 3. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
      • UI Design Collection 2. Interactive Design, Web Design, and UX / UI project by Christian Vizcarra - 02.28.2019
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      drmorbito drmorbito @drmorbito Guadalajara, Mexico
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      15,814
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        Pamela Barrón Cobo Pamela Barrón Cobo @pamelabarroncobo Mexico City, Mexico
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        150,512
        • Photography
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        • Bodas. Photograph project by Pamela Barrón Cobo - 02.06.2018
        • Viajes: Auroras Boreales. Photograph project by Pamela Barrón Cobo - 02.06.2018
        • Viajes: India. Photograph project by Pamela Barrón Cobo - 02.06.2018
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        Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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        286,735
        • Design
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        • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
        • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
        • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
        • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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        GM Meave GM Meave @meave Mexico City, Mexico
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        6,729
        • Design
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        • Elegant Power of the Dark Side | Cartel para May the 4th. Traditional illustration project by GM Meave - 05.04.2014
        • Sketchbook XXVII. Traditional illustration, T, and pograph project by GM Meave - 07.30.2016
        • El Gardenia | Identidad & etiqueta. Br, ing, Identit, and Calligraph project by GM Meave - 04.18.2016
        • T-shirts caligráficas por Meave. Calligraph project by GM Meave - 04.18.2016
      • Eduardo Carballo Eduardo Carballo @eddesignme Lead UX Designer & Art Director San Salvador, El Salvador
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        • Branding & Identity
        • Concept Art
        • Cookware & Food - Homepage. Web Development, Web Design, and UX / UI project by Eduardo Carballo - 04.15.2016
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        Domestika Domestika @domestika Berkeley, United States
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        2,183,633
        • Daniela Borja Kaisin Daniela Borja Kaisin @danielaborjakaisin Saratoga, Ecuador
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          32
          • Graphic Design
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          • Mi primera lámpara de papel. Arts, Crafts, Furniture Design, Making, Lighting Design, Paper Craft, Decoration, and DIY project by Daniela Borja Kaisin - 06.22.2021
          • Tienda El ingrediente perfecto. Art Direction, and Logo Design project by Daniela Borja Kaisin - 12.19.2020
          • ReciVeci - Manual digital para el reciclaje inclusivo. Br, ing, Identit, and Graphic Design project by Daniela Borja Kaisin - 06.03.2019
          • Campaña Semillas Ancestrales. Br, ing, Identit, and Graphic Design project by Daniela Borja Kaisin - 05.29.2019
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          Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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          702,524
          • Matte Painting
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          • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
          • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
          • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
          • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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          Christian Pacheco Quijano Christian Pacheco Quijano @kimbal Director creativo Mérida, Mexico
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          85,588
          • Design
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          • Farmacias Emérita.. Logo Design project by Christian Pacheco Quijano - 10.12.2020
          • Táctil. Br, ing & Identit project by Christian Pacheco Quijano - 12.05.2019
          • Silla TOH. Furniture Design, Making, Pattern Design & Industrial Design project by Christian Pacheco Quijano - 04.15.2019
          • Báaxal Chair.. Interior Architecture, Furniture Design, and Making project by Christian Pacheco Quijano - 02.10.2019
        • Fede DelgadillOcampo Fede DelgadillOcampo @shoot_fede Toluca, Mexico
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          753
          • Design
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          • Sr. Escarabajo. Design, Traditional illustration, and Vector Illustration project by Fede DelgadillOcampo - 08.07.2017
          • Death-Sweet. Graphic Design, Traditional illustration, and Vector Illustration project by Fede DelgadillOcampo - 06.29.2017
          • SpiderBot. Traditional illustration project by Fede DelgadillOcampo - 05.10.2017
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          Diga33! Diga33! @diga33digital Madrid, Spain
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          17,403
          • Branding & Identity
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          • Branding. Br, ing & Identit project by Diga33! - 06.18.2017
          • Chat soporte Simyo. UX / UI project by Diga33! - 06.18.2017
          • APM Asociación de la Prensa de Madrid. Web Development, Web Design, and UX / UI project by Diga33! - 06.18.2017
          • Velilla Confección B2B Ecomm. Web Design, and UX / UI project by Diga33! - 06.18.2017
        • pia_1 pia_1 @pia_1 Miami, United States
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          2
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            Arturo Servín Arturo Servín @monkylab Mexico City, Mexico
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            74,488
            • Traditional illustration
            • Fine Arts
            • Congreso Internacional a! Diseño. Web Design project by Arturo Servín - 10.04.2017
            • Capital del Arte. Web Design project by Arturo Servín - 10.04.2017
            • Marlene Turanzas. Web Design project by Arturo Servín - 09.05.2017
            • Warrior's Heart. Animation, and Web Design project by Arturo Servín - 09.05.2017
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