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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    Color as an emotional and narrative language in illustration. 1. Introduction 2. The same character can transmit sweetness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Luiza Pavanelli Mateo

Luiza Pavanelli Mateo

@luizamateo12

Santa Clara, Brazil

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    Rodrigo Montemayor Rodrigo Montemayor @ringatech Monterrey, Mexico
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    39,261
    • Photography
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    • Canal de Youtube de Python y Machine Learning. Programming, IT, Social Media, Web Development, and Game Development project by Rodrigo Montemayor - 05.04.2023
    • Proyectos públicos realizados en Python. Programming, Web Development & IT project by Rodrigo Montemayor - 05.04.2023
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    Gemma Busquets Gemma Busquets @gemma_busquets Creative director Barcelona, Spain
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    7,449
    • Design
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    • Nike responsive website. Digital Design, Web Design, Interactive Design & Infographics project by Gemma Busquets - 03.16.2023
    • CosmoCaixa, Barcelona Science Museum. Traditional illustration, Information Design & Infographics project by Gemma Busquets - 03.16.2023
    • Camina Lab. Br, ing, Identit, Logo Design, Art Direction, and Graphic Design project by Gemma Busquets - 03.16.2023
    • The new herbarium. Infographics, Information Design, Digital Design, App Design, Art Direction, Editorial Design, and Graphic Design project by Gemma Busquets - 03.16.2023
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    Alejandro Soriano Alejandro Soriano @alejandrosoriano 3D Artist Valencia, Spain
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    260,903
    • 3D Modeling
    • Digital Illustration
    • Troll Cabin. Set Design, and 3D Modeling project by Alejandro Soriano - 02.18.2025
    • Desktop Mic. 3D Modeling, 3D, Product Design, and Digital Illustration project by Alejandro Soriano - 10.02.2022
    • Lámpara de queroseno. 3D Modeling, and 3D Design project by Alejandro Soriano - 06.13.2022
    • Escalera de incendios. 3D Modeling project by Alejandro Soriano - 03.15.2022
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    • Matte Painting
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    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    • Design
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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