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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Lucas Morais

Lucas Morais

@lucasnetomorais02

Rio de Janeiro, Brazil

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    Marcio Fabio Leite Marcio Fabio Leite @marciofabioleite Designer estratégico São Paulo, Brazil
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    2,416
    • Design
    • Branding & Identity
    • Globosat Innovation Lab. Design, Film, Video, TV, TV, Social Media, Br, ing, Identit, Content Marketing, and Advertising project by Marcio Fabio Leite - 12.25.2015
    • Design Thinking aplicado ao branding / Case On Air SPORTV 2011. Design, Film, Video, TV, TV, Br, ing & Identit project by Marcio Fabio Leite - 12.15.2021
    • Design thinking para novo modelo de produção audiovisual / Projeto Estranhos . Design, Film, Video, TV, Br, ing, Identit, and Marketing project by Marcio Fabio Leite - 03.31.2017
    • Design Research - mobile uses in Brazil / Subversões e necessidades. Design project by Marcio Fabio Leite - 12.15.2021
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    Eduardo Salzane Eduardo Salzane @eduardosalzane São Paulo, Brazil
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    29,063
    • Design
    • Fine Arts
    • Nº 247. Sculpture project by Eduardo Salzane - 11.03.2021
    • Nº 245. Sculpture project by Eduardo Salzane - 11.03.2021
    • Nº 243. Sculpture project by Eduardo Salzane - 11.03.2021
    • Nº 230. Sculpture project by Eduardo Salzane - 11.03.2021
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    Juliana Maia Juliana Maia @juliana_maia São Paulo, Brazil
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    1,295
    • Design
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    • sobre tecer manhãs, 2020, lã e fio de algodão, 150x250cm. Fine Arts project by Juliana Maia - 07.01.2021
    • puzzle, 2020, lã e fio de algodão, 125x150cm. Fine Arts project by Juliana Maia - 07.02.2021
    • quadradíssimo, 2020, lã e fio de algodão, 75 x 75cm. Fine Arts project by Juliana Maia - 07.02.2021
    • tapete de piso Eudóxia, 100% algodão, 300x200cm. Design project by Juliana Maia - 07.02.2021
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    Marie Castro Marie Castro @marie_castro Criadora de conteúdo DIY, Artesã e co-founder no Moira App São Paulo, Brazil
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    22,069
    • Fashion Design
    • Crochet
    • Adaptação do projeto final do meu curso . Arts, and Crafts project by Marie Castro - 02.15.2022
    • My Course's Final Project . Arts, Crafts, Costume Design, and Crochet project by Marie Castro - 02.02.2022
    • Crochet top. Crochet, Arts, and Crafts project by Marie Castro - 01.26.2022
    • Blusa Pipoca. Crochet project by Marie Castro - 04.17.2021
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    Paulo Rezende Paulo Rezende @monsterbox Bordadeiro e Professor de Bordado São Paulo, Brazil
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    2,614
    • Watercolor Painting
    • Realistic Drawing
    • Chaveiro bordado. Embroider project by Paulo Rezende - 06.29.2022
    • Mini quadro bordado - Gata Cristina. Embroider project by Paulo Rezende - 06.10.2022
    • Colar bordado à mão. Embroider project by Paulo Rezende - 09.28.2021
    • Jéssica, a galinha de estimação. Embroider project by Paulo Rezende - 09.28.2021
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    Isabella Saes Isabella Saes @isabellasaes São Paulo, Brazil
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    • Design
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    • Locução para filme publicitário - Casa Shopping. Music, Film, Video, and TV project by Isabella Saes - 05.18.2021
    • Aquelas Duas Podcast - Episódio: O polvo prático. Music project by Isabella Saes - 05.02.2021
    • Aquelas Duas Podcast - Episódio: A redenção dos bichos do mato. Music project by Isabella Saes - 05.02.2021
    • Aquelas Duas Podcast - Episódio: Economia Grisalha. Music project by Isabella Saes - 05.02.2021
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    Luiza Caldari Luiza Caldari @luizacaldari designer têxtil Itajaí, Brazil
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    2,144
    • Design
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    • Persona Collection_Made 2022 - Luiza Caldari + T44studio. Design, Arts, Crafts, Creativit, Textile Design & Industrial Design project by Luiza Caldari - 08.16.2022
    • Coral - Tapete Tufting. Design, Arts, Crafts, and Fine Arts project by Luiza Caldari - 09.15.2021
    • Tapeçaria Castanha. Design, Arts, and Crafts project by Luiza Caldari - 02.28.2021
    • Tapeçarias de parede Noites de Verão. Design, Arts, and Crafts project by Luiza Caldari - 09.15.2021
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    Paola Yuu (Papoulas Douradas) Paola Yuu (Papoulas Douradas) @papoulasdouradas São Paulo, Brazil
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    18,670
    • Design
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    • MOONHEAD. Digital Illustration, Character Design, Stor, telling, Creativit, and Children's Illustration project by Paola Yuu (Papoulas Douradas) - 01.10.2025
    • Zodiac Women - Adobe Fresco. Traditional illustration, Motion Graphics, Animation, 2D Animation, Drawing, and Digital Illustration project by Paola Yuu (Papoulas Douradas) - 11.19.2021
    • Produtos da loja. Design, Traditional illustration, Advertising, and Product Design project by Paola Yuu (Papoulas Douradas) - 06.02.2021
    • Wacom Character Crush. Traditional illustration project by Paola Yuu (Papoulas Douradas) - 06.02.2021
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    Mariah Escossia Mariah Escossia @bordadospraiaia Rio de Janeiro, Brazil
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    9,393
      • Bordado com aquarela, gouache acrílico e muitas texturas. Traditional illustration, Embroider, Watercolor Painting, Arts, Crafts, Painting, Creativit, Drawing, Sewing, Fiber Arts, Textile D, and eing project by Mariah Escossia - 07.10.2022
      • Moça com brinco de pérola . Arts, Crafts, Embroider, Portrait Drawing, Drawing, Watercolor Painting, Painting, and Fiber Arts project by Mariah Escossia - 11.05.2021
      • O mundo em mim. Traditional illustration, Watercolor Painting, Ink Illustration, Embroider, Portrait Drawing, Arts, Crafts, and Drawing project by Mariah Escossia - 09.30.2021
      • Helena. Traditional illustration, Arts, Crafts, Watercolor Painting, Embroider, Portrait Drawing, Fiber Arts & Ink Illustration project by Mariah Escossia - 09.30.2021
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      Samuel Casal Samuel Casal @samuelcasal Artista Visual Florianópolis, Brazil
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      2,658
      • Design
      • Graphic Design
      • Saint George. Painting, Ceramics, Traditional illustration, and Fine Arts project by Samuel Casal - 12.17.2021
      • Faust - Sgraffito. Painting, Ceramics, Traditional illustration, and Fine Arts project by Samuel Casal - 12.17.2021
      • Wild Girls (color). Ceramics, Traditional illustration, Fine Arts, and Painting project by Samuel Casal - 12.17.2021
      • Sgrafitto sobre Cerâmica (Scratch Cerâmico). Fine Arts, and Ceramics project by Samuel Casal - 02.24.2021
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      Luciano Ogura Luciano Ogura @luogura São Paulo, Brazil
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      5,868
        • 2012 - Livros Temáticos de Xilogravuras - SP Estampa 2012 - Gravura Brasileira - São Paulo.. Fine Arts project by Luciano Ogura - 10.30.2020
        • 2011 - Participação no “CadaVer Projeto Parede” no MAM, São Paulo.. Fine Arts project by Luciano Ogura - 10.30.2020
        • 2010 - Exposição coletiva “Jardins (IN) Possíveis”, Biblioteca Municipal de Sorocaba, São Paulo.. Fine Arts project by Luciano Ogura - 10.30.2020
        • 2012 - Coletiva "Risco#2" - Sesc Belenzinho - São Paulo.. Fine Arts, Traditional illustration, and Portrait Drawing project by Luciano Ogura - 10.30.2020
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        Juliana Mota Giopato Juliana Mota Giopato @juliana_mota Designer e bordadeira São Paulo, Brazil
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        19,854
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        • Autoral. Embroider, and Traditional illustration project by Juliana Mota Giopato - 03.05.2021
        • Illustrated dictionary. Embroider project by Juliana Mota Giopato - 10.29.2020
        • Plantas bordadas. Embroider project by Juliana Mota Giopato - 07.14.2020
        • Bordado com letras. Embroider project by Juliana Mota Giopato - 07.14.2020
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        Guid Meinelecki Guid Meinelecki @guidmeinelecki Curitiba, Brazil
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        1,993
        • Design
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        • Guid + Azaleia. Digital Marketing, Content Marketing, and Advertising project by Guid Meinelecki - 11.10.2021
        • Guid + JackDaniels. Advertising, Digital Marketing, Instagram Marketing, and Content Marketing project by Guid Meinelecki - 11.10.2021
        • Lançamento Identidade Visual @Guid. Digital Marketing, Advertising & Instagram project by Guid Meinelecki - 11.10.2021
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        Jucá Mobília Jucá Mobília @jucamobilia São Paulo, Brazil
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        1,766
          • Rack Ana. Furniture Design, and Making project by Jucá Mobília - 02.18.2022
          • Rack Caju. Furniture Design, and Making project by Jucá Mobília - 02.18.2022
          • Mesa Lateral Anunciata. Furniture Design, and Making project by Jucá Mobília - 02.18.2022
          • Revisteiro Isadora. Furniture Design, and Making project by Jucá Mobília - 02.17.2022
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          Renata Rodrigues Renata Rodrigues @re_rodrigues São Paulo, Brazil
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          15,880
            • íon Itaú. Design project by Renata Rodrigues - 01.19.2022
            • iupp Itaú. Design project by Renata Rodrigues - 01.19.2022
            • Sadia. Design project by Renata Rodrigues - 01.04.2022
            • Jimmi. Design project by Renata Rodrigues - 01.04.2022
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            Andrea Orue Andrea Orue @primaverade83 Artista têxtil e professora de bordado São Paulo, Brazil
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            2,074
            • Embroidery
            • DIY
            • All Star Bordado. Embroider project by Andrea Orue - 10.28.2019
            • Atelier Móvel da Primavera de 83. Embroider project by Andrea Orue - 03.27.2019
            • Bordados em parceria. Embroider project by Andrea Orue - 07.28.2018
            • Capa bordada do livro "O Reino de Zália". Embroider project by Andrea Orue - 10.30.2018
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            Natalia Corbi (Aram Studio) Natalia Corbi (Aram Studio) @nataliacorbi Araraquara, Brazil
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            32,153
              • C o l e ç ã o   .   S i n e r g i a . Interior Design, Design, Architecture, Fine Arts, Interior Decoration, and Macramé project by Natalia Corbi (Aram Studio) - 05.12.2021
              • Geométricos . Grandes . Architecture, Interior Architecture, Fine Arts, Arts, Crafts, Design, Interior Design, and Macramé project by Natalia Corbi (Aram Studio) - 04.06.2020
              • Geométricos . Pequenos e Médios . Architecture, Fine Arts, Arts, Crafts, Concept Art, Design, Interior Design, and Macramé project by Natalia Corbi (Aram Studio) - 04.06.2020
              • Ants. Decoration, Architecture, Interior Architecture, Fine Arts, Arts, Crafts, Design, Interior Design, and Retail Design project by Natalia Corbi (Aram Studio) - 03.04.2020
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              Ju Amora Ju Amora @juamora São Paulo, Brazil
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              8,588
                • Móveis pintados em tinta acrílica. Traditional illustration, Fine Arts, Interior Design, Decoration, Acr, lic Painting, Ink Illustration, Upc, and cling project by Ju Amora - 01.29.2022
                • Banquetas pintadas em tinta acrílica e nanquim. Traditional illustration, Design, Fine Arts, Interior Design, Painting, Decoration, Acr, lic Painting, Botanical Illustration, Ink Illustration, Upc, cling, and Decorative Painting project by Ju Amora - 01.27.2022
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                Naíma Almeida Naíma Almeida @naimaalmeida São Paulo, Brazil
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                4,132
                  • Meu projeto do curso: Ilustração com feltro. Traditional illustration, Arts, Crafts, DIY, Fine Arts, Collage, Vector Illustration, and Creativit project by Naíma Almeida - 09.08.2021
                  • Atlântica. Arts, Crafts, Vector Illustration, Botanical Illustration, and Traditional illustration project by Naíma Almeida - 12.02.2020
                  • Tropicaliente . Botanical Illustration, Arts, Crafts, Design, and Traditional illustration project by Naíma Almeida - 03.01.2020
                  • As Mulheres e as Tecnologias. Arts, Crafts, Sculpture, and Vector Illustration project by Naíma Almeida - 09.15.2018
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                  Domestika Domestika @domestika Berkeley, United States
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                  4. Lucas Morais

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