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The FedEx logo: the hidden message you probably hadn't noticed

A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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lucasmgcosta15

@lucasmgcosta15

Distrito Federal, Brazil

@lucasmgcosta15
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3D Lettering: Modelling and Texturising with Cinema 4D

A course by Zigor Samaniego

3D, and Animation

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lucasmgcosta15 – @lucasmgcosta15
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Joined April 2020

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