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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Leyla Munteanu

Leyla Munteanu

@lmunteanu

Windsor, Canada

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    Nacho Yagüe Nacho Yagüe @nachoyague Art Director /Concept Art / Visual Development Barcelona, Spain
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    63,440
    • Traditional illustration
    • Art Direction
    • Watch Dogs Legion. Everyday scenes. . Concept Art, Art Direction, and Video Games project by Nacho Yagüe - 11.11.2020
    • The white wall. Concept Art, and Art Direction project by Nacho Yagüe - 04.07.2020
    • Entering the Pizzathedral 🍕. Concept Art, and Video Games project by Nacho Yagüe - 04.03.2020
    • Proyecto de mi curso "Adobe photoshop para concept art". Concept Art, and Digital Illustration project by Nacho Yagüe - 01.01.2020
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    J.Alexander Guillen J.Alexander Guillen @jalexanderguillen Sr Concept artist/Visual development at Ubisoft Barcelona, Spain
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    14,742
    • Traditional illustration
    • Animation
    • Assassin's Creed: Valhalla. Film, Video, TV, Concept Art, Game Design, Game Design, and Traditional illustration project by J.Alexander Guillen - 12.16.2020
    • Blasphemous_Game. Concept Art, Game Design, and Character Design project by J.Alexander Guillen - 04.09.2020
    • Metroid. Concept Art, Game Design, and Character Design project by J.Alexander Guillen - 09.03.2019
    • Syfy covers. Concept Art, Drawing, and Video Games project by J.Alexander Guillen - 02.14.2019
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    Guillem H. Pongiluppi Guillem H. Pongiluppi @guillemhpongiluppi Ilustrador Digital / Concept Artist Barcelona, Spain
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    10,753
    • Design
    • Photography
    • Lovecraft. Traditional illustration project by Guillem H. Pongiluppi - 12.01.2016
    • Jon Snow with Azor Ahai Sword. Traditional illustration project by Guillem H. Pongiluppi - 05.01.2017
    • Slaves. Traditional illustration project by Guillem H. Pongiluppi - 11.01.2016
    • Star Wars Various. Traditional illustration project by Guillem H. Pongiluppi - 01.01.2015
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    Beatriz Ramo (Naranjalidad) Beatriz Ramo (Naranjalidad) @naranjalidad Ilustradora freelance Madrid, Spain
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    28,661
    • Design
    • Photography
    • Mi Proyecto del curso: Filtros ilustrados para Facebook e Instagram Stories. Facebook Marketing, Traditional illustration, Digital Illustration & Instagram project by Beatriz Ramo (Naranjalidad) - 03.12.2020
    • Huracán. Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 05.07.2019
    • Bienvenida, primavera.. Drawing, Pencil Drawing, Portrait Drawing, Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 03.28.2019
    • Lalo. Traditional illustration, and Digital Illustration project by Beatriz Ramo (Naranjalidad) - 01.28.2019
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    Javier Casas "Moscko" Javier Casas "Moscko" @moscko Bogota, Colombia
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    7,318
    • Traditional illustration
    • Painting
    • INDIVIDUO.* . Fine Arts, Digital Drawing, Traditional illustration, Digital Illustration, and Digital Painting project by Javier Casas "Moscko" - 11.12.2020
    • Okan Project. Traditional illustration, and Digital Illustration project by Javier Casas "Moscko" - 03.02.2020
    • Mosca. Traditional illustration, and Digital Illustration project by Javier Casas "Moscko" - 12.13.2019
    • Nido de Sueños. Traditional illustration, and Digital Illustration project by Javier Casas "Moscko" - 12.13.2019
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    Ricard López Iglesias Ricard López Iglesias @ricardilus Barcelona, Spain
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    47,755
    • Traditional illustration
    • Fine Arts
    • 2023 COLLECTION. Traditional illustration, Art Direction, Character Design, Editorial Design, Fine Arts, Graphic Design, Painting, Creativit, Drawing, Watercolor Painting, Portrait Drawing, Realistic Drawing, Artistic Drawing, Digital Drawing, and Digital Painting project by Ricard López Iglesias - 12.31.2022
    • SOMNIUM. Fine Arts, Creativit, Drawing, Digital Drawing, Traditional illustration, Painting, and Digital Painting project by Ricard López Iglesias - 07.09.2020
    • PORTRAITS II. Traditional illustration project by Ricard López Iglesias - 06.19.2019
    • Joyería SUÁREZ. Traditional illustration project by Ricard López Iglesias - 04.20.2019
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    Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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    363,245
    • Traditional illustration
    • Retrato Digital. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
    • Pintura Retrato. Painting project by Diego Catalan Amilivia - 02.06.2018
    • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
    • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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    Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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    409,637
    • Fine Arts
    • Arts & Crafts
    • Libro: La vida secreta de las Hadas. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
    • Campaña - Depresión. "La travesía de Elena". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
    • Diseño e ilustración editorial.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
    • Ilustración Editorial . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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    Vrigit Smith Vrigit Smith @vrigit Diseño gráfico, ilustración Barcelona, Spain
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    663
    • Branding & Identity
    • Art Direction
    • Mi Proyecto del curso: Retrato con técnicas mixtas: captura emociones y expresiones. Fine Arts, Pencil Drawing, Drawing, Portrait Drawing, Realistic Drawing, and Artistic Drawing project by Vrigit Smith - 12.06.2021
    • Mi Proyecto del curso: Sketchbook de retrato: explora el rostro humano. Sketching, Drawing, Portrait Drawing, Artistic Drawing, and Sketchbook project by Vrigit Smith - 11.06.2021
    • My Course Project: Experimental Portrait: Fusing Oil, Acrylic, and Spray Paint . Fine Arts, Painting, Acr, lic Painting, and Oil Painting project by Vrigit Smith - 09.19.2021
    • My Course Project: Expressive Oil Portraiture: Explore the Alla Prima Technique. Fine Arts, Painting, and Oil Painting project by Vrigit Smith - 09.29.2021
  • Victoria Nell Victoria Nell @victorianell Ilustradora freelance Madrid, Spain
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    34
    • Traditional illustration
    • Fine Arts
    • Digital Pet Portraits with Procreate [B&W]. Fine Arts, Drawing, Artistic Drawing, Portrait Drawing, Realistic Drawing, Traditional illustration, and Digital Illustration project by Victoria Nell - 12.03.2019
    • Digital Illustration with Procreate. Portrait Drawing, Realistic Drawing, Traditional illustration, Digital Illustration, and Painting project by Victoria Nell - 11.07.2019
    • Portrait Illustrations with Photoshop. Portrait Drawing, Realistic Drawing, Traditional illustration, and Digital Illustration project by Victoria Nell - 11.07.2019
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