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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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light_catcher

light_catcher

@light_catcher

West Melbourne, Australia

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    Ludwig Favre Ludwig Favre @ludwigfavre Photographe París, France
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    948
    • Photography
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    • New York Summer Time. Photograph project by Ludwig Favre - 06.09.2022
    • Coney island, New York. Photograph project by Ludwig Favre - 06.09.2022
    • California Soul. Photograph project by Ludwig Favre - 11.06.2021
    • Summer Spain. Photograph project by Ludwig Favre - 04.13.2022
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    Lina Botero Lina Botero @linabotero Fotógrafa, poeta y artista interdisciplinar Bogota, Colombia
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    • Self-Portrait Photography
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    • EL OFICIO DE DESVESTIRSE. Non-Fiction Writing, Documentar, Photograph, Picturebook, Creative Writing, and Editorial Illustration project by Lina Botero - 12.09.2024
    • STORYBOARD Y TIPOGRAFÍA PARA MONSIEUR PERINÉ. Traditional illustration, Video, Stor, board, Stor, and telling project by Lina Botero - 08.19.2022
    • VOGUE: Habitar una identidad. Photograph, Writing, and Portrait Photograph project by Lina Botero - 03.02.2023
    • Violent losses that make no noise . Self-Portrait Photograph, Portrait Photograph, Photograph, Fine Arts, and Writing project by Lina Botero - 03.14.2022
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    Matilde Viegas Matilde Viegas @matildeviegas Porto, Portugal
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    1,619
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    • Love Stories . Photograph project by Matilde Viegas - 11.15.2022
    • The New York Times: Inflation Tightens Its Grip on Europe. Photograph project by Matilde Viegas - 11.15.2022
    • The Wall Street Journal: Couples living apart (Oct. 2021). Photograph project by Matilde Viegas - 11.15.2022
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    Marta Mas Girones Marta Mas Girones @leentrelineas Barcelona, Spain
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    • My Course Project: Intimate Photographic Portrait. Fine-Art Photograph, and Portrait Photograph project by Marta Mas Girones - 09.24.2019
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    Silvia Grav Silvia Grav @silviagrav Los Angeles, United States
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    • HBO main title - The Murders At Starved Rock. Design, Motion Graphics, Film, Video, TV, Animation, Art Direction, Graphic Design, Collage, TV, VFX, and 3D Design project by Silvia Grav - 12.14.2021
    • S.G Goodman - Space & Time . Art Direction, and Video Editing project by Silvia Grav - 08.19.2020
    •  Dancing. Photographic Composition, and Photograph project by Silvia Grav - 04.08.2020
    • Tell Me A Story Main Title . Animation, Design, and Photograph project by Silvia Grav - 12.28.2019
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    Petra Zehner Petra Zehner @petra_zehner collage artist and illustrator París, France
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    • Editorial Illustration
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    • John Baldessari. Traditional illustration project by Petra Zehner - 09.27.2021
    • Summertime Sadness. Traditional illustration project by Petra Zehner - 09.27.2021
    • Recomposed. Traditional illustration project by Petra Zehner - 09.27.2021
    • Boy Toys - collage and mixed media. Collage, and Traditional illustration project by Petra Zehner - 05.11.2021
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    Andrew Moore Andrew Moore @andrewlmoore Kingston, United States
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    888
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    • Hudson River Valley (a sneak preview of my newest project). Photograph project by Andrew Moore - 11.03.2022
    • The Chelsea Hotel for World of Interiors. Photograph project by Andrew Moore - 11.03.2022
    • Cranbrook Art Museum for T Magazine. Photograph project by Andrew Moore - 11.03.2022
    • Miami Beach for The New York Times Magazine. Photograph project by Andrew Moore - 11.03.2022
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    Lídia Vives Lídia Vives @lidiavivesphoto Fotógrafa Barcelona, Spain
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    8,574
    • Photography
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    • Psyche. Artistic Drawing, Photograph, and Fine-Art Photograph project by Lídia Vives - 12.29.2020
    • Fashion. Fashion Photograph project by Lídia Vives - 08.03.2020
    • Smoker. Photograph, Fine-Art Photograph, Studio Photograph, Fashion Photograph, Portrait Photograph, and Digital Photograph project by Lídia Vives - 10.17.2019
    • Equus Ferus. Photograph, Fine-Art Photograph, Fashion Photograph, and Digital Photograph project by Lídia Vives - 10.17.2019
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    Carlos Herrejón Carlos Herrejón @carlos_herrejon Artista visual, Publicista y Diseñador Mexico City, Mexico
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    • Concept Art
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    • El Hombre Perfecto. Obra certificada para venta, de edición limitada. Fine Arts, Concept Art, and Fine-Art Photograph project by Carlos Herrejón - 12.30.2018
    • Los Amantes Abandonados. Obra para venta de edición limitada. Fine Arts, Concept Art, and Fine-Art Photograph project by Carlos Herrejón - 06.26.2017
    • Contemplando la tempestad. Obra impresa de edición limitada. Fine Arts, Concept Art, and Fine-Art Photograph project by Carlos Herrejón - 06.26.2019
    • "Naturaleza" Obra para venta de edición limitada (Obra finalista-7o lugar- de la Copa Mundial de fotografía 2017). Fine Arts, Concept Art, and Fine-Art Photograph project by Carlos Herrejón - 06.26.2016
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    Danny Bittencourt Danny Bittencourt @dannybbittencourt Poeta visual, escritora e educadora Bergamo, Italy
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      • WHILE I EXIST. Fine Arts, Self-Portrait Photograph, and Fine-Art Photograph project by Danny Bittencourt - 02.21.2021
      • My course project: Fine Art Self-Portrait Photography. Fine-Art Photograph project by Danny Bittencourt - 11.06.2020
      • SELF-PORTRAIT. Photograph, and Fine-Art Photograph project by Danny Bittencourt - 06.12.2020
      • FOTOGRAFIA AUTORAL. Photograph, and Fine-Art Photograph project by Danny Bittencourt - 06.12.2020
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      Ibai Acevedo Ibai Acevedo @ibai Fotógrafo Barcelona, Spain
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      • Places. Photograph project by Ibai Acevedo - 10.15.2015
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