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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Leydi Alejandra Marí Rivero

Leydi Alejandra Marí Rivero

@leydimari

Cancún, Mexico

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  • FOLLETOS ISLA PASIÓN. Design project by Leydi Alejandra Marí Rivero - 10.04.2010
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    FOLLETOS ISLA PASIÓN

    leydimari

  • Cartel Carnaval Cozumel 2008. Design, Traditional illustration, and Advertising project by Leydi Alejandra Marí Rivero - 10.04.2010
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    Cartel Carnaval Cozumel 2008

    leydimari

  • Diseño de Arte para CD de Músicos independientes. Design, and Traditional illustration project by Leydi Alejandra Marí Rivero - 10.04.2010
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    Diseño de Arte para CD de Músicos independientes

    leydimari

  • Restaurante Cortes Finos. Design, and UX / UI project by Leydi Alejandra Marí Rivero - 10.04.2010
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    Restaurante Cortes Finos

    leydimari

  • Sitio Kite Boarding. Design, Traditional illustration, and UX / UI project by Leydi Alejandra Marí Rivero - 07.14.2010
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    Sitio Kite Boarding

    leydimari

  • Sitio de Consultoría.  project by Leydi Alejandra Marí Rivero - 07.14.2010
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    Sitio de Consultoría

    leydimari

  • Sitio Red Eye band . Design, and UX / UI project by Leydi Alejandra Marí Rivero - 07.14.2010
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    Sitio Red Eye band

    leydimari

  • Diseño de Sitio Web Aquarius Wedding Videos. Design, and UX / UI project by Leydi Alejandra Marí Rivero - 07.14.2010
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    Diseño de Sitio Web Aquarius Wedding Videos

    leydimari

  • Diseño de Sitio Web Hotel Playa Azul, en Cozumel Q. Roo - México. Design, and UX / UI project by Leydi Alejandra Marí Rivero - 07.14.2010
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    Diseño de Sitio Web Hotel Playa Azul, en Cozumel Q. Roo - México

    leydimari

View leydimari's profile
  1. Creatives
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  4. Leydi Alejandra Marí Rivero

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