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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Lethycia Faria

Lethycia Faria

@lethyciafs

São Paulo, Brazil

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    Tuca Reinés Tuca Reinés @tucareines São Paulo, Brazil
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    • ZEITZ MOCAA MUSEUM. Photograph project by Tuca Reinés - 04.13.2018
    • CANUANÃ SCHOOL. Photograph project by Tuca Reinés - 01.24.2019
    • Joa House. Photograph project by Tuca Reinés - 11.06.2018
    • CASA FALÉSIA. Photograph project by Tuca Reinés - 11.13.2018
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    Olívia Mucida Olívia Mucida @oliviamucida São Paulo, Brazil
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      • Paradise - Valentine’s Day l Melissa. Film, Video, and TV project by Olívia Mucida - 10.26.2021
      • Politics in Brazil l Brazil Explained - Caio Braz. Film, Video, and TV project by Olívia Mucida - 10.26.2021
      • A Fantástica Fábrica l Adô Ateliê. Film, Video, and TV project by Olívia Mucida - 10.26.2021
      • Editorial Jamaica l Nephew. Film, Video, and TV project by Olívia Mucida - 06.03.2018
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      Diana Cunha Diana Cunha @dianacunha Cascais, Portugal
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      • Tapeçaria Hotel Pure Formosa. Textile Design & Interior Design project by Diana Cunha - 01.19.2022
      • Hotel no Dubai - Painel em Macramé. Textile Design & Interior Design project by Diana Cunha - 02.07.2022
      • Tapeçaria para Leilão do Café Joyeux em Lisboa. Textile Design & Interior Design project by Diana Cunha - 05.11.2021
      • Quinta da Marinha - Painéis de Parede | Tapeçarias | Candeeiros. Textile Design, Interior Design, Arts, and Crafts project by Diana Cunha - 07.22.2021
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      Rose Pearlman Rose Pearlman @objectartkits New York, United States
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      • Cushions and Pillows. Fiber Arts, Design, and DIY project by Rose Pearlman - 06.11.2021
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      Ilan Brenman Ilan Brenman @ibrenman São Paulo, Brazil
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        • LA NIÑA HURACAN Y EL NIÑO ESPONJA (Hurricane Girl and Sponge Boy). Writing project by Ilan Brenman - 07.05.2021
        • IT IS NOT WHAT IT SEEMS. Creativit project by Ilan Brenman - 07.05.2021
        • Families. Stor, and telling project by Ilan Brenman - 07.03.2021
        • Refugees. Stor, and telling project by Ilan Brenman - 07.05.2021
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        Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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        • Paloquemao. Photograph, Studio Photograph, Product Photograph, Digital Photograph, Food Photograph, and Photographic Lighting project by Espacio Crudo - 05.17.2019
        • - Little waters -. Photograph, Fine-Art Photograph, Digital Photograph, and Photographic Lighting project by Espacio Crudo - 04.04.2019
        • VEGAN - Impossible bouquet - . Creativit, Photograph, Fine-Art Photograph, Product Photograph, and Photographic Lighting project by Espacio Crudo - 04.01.2019
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            • Fhanny Leal Fhanny Leal @fhanny_1 London, United Kingdom
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            • Mariana Maracaipe Mariana Maracaipe @marymbdo Goiás, Brazil
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            • Brendo Bueno Tatuador Brendo Bueno Tatuador @brendobueno95 Goiás, Brazil
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                • Juliana bento Juliana bento @julianabento Goiânia, Brazil
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                  • DEUS THOTH. Digital Illustration project by Juliana bento - 07.05.2020
                • Jordana Alves Jordana Alves @jordanaalvess Goiânia, Brazil
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