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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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lescaraibenn
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lescaraibenn

@lescaraibenn

Fort-de-France, Martinique

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    Carlos Herrejón Carlos Herrejón @carlos_herrejon Artista visual, Publicista y Diseñador Mexico City, Mexico
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    4,705
    • Concept Art
    • Fine-Art Photography
    • El Hombre Perfecto. Obra certificada para venta, de edición limitada. Fine Arts, Concept Art, and Fine-Art Photograph project by Carlos Herrejón - 12.30.2018
    • Los Amantes Abandonados. Obra para venta de edición limitada. Fine Arts, Concept Art, and Fine-Art Photograph project by Carlos Herrejón - 06.26.2017
    • Contemplando la tempestad. Obra impresa de edición limitada. Fine Arts, Concept Art, and Fine-Art Photograph project by Carlos Herrejón - 06.26.2019
    • "Naturaleza" Obra para venta de edición limitada (Obra finalista-7o lugar- de la Copa Mundial de fotografía 2017). Fine Arts, Concept Art, and Fine-Art Photograph project by Carlos Herrejón - 06.26.2016
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    Aleix Gordo Hostau Aleix Gordo Hostau @aleix Ilustrador, muralista, pintor y diseñador Barcelona, Spain
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    4,506
    • Design
    • Traditional illustration
    • Mi Proyecto del curso: Cuaderno de artista para proyectos de ilustración. Traditional illustration project by Aleix Gordo Hostau - 03.05.2020
    • Art Book - Push Ups - Vol. I y II. Sketching, Drawing, Traditional illustration, and Painting project by Aleix Gordo Hostau - 12.27.2019
    • Mural para Amazon. Traditional illustration, and Painting project by Aleix Gordo Hostau - 09.12.2017
    • Mural for Dynatrace. Graphic Design, Traditional illustration, and Painting project by Aleix Gordo Hostau - 10.12.2018
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    Óscar Eduardo Bejarano Cabrera Óscar Eduardo Bejarano Cabrera @oscar_bejarano Soy profesional en diseño gráfico, sin embargo durante los últimos 10 años me he dedicado a fortalecer mis conocimientos en el área estratégica y digital. Bogota, Colombia
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    2,943
    • Photography
    • Copywriting
    • Mi proyecto del curso: Creación de un podcast desde cero. Marketing, Digital Marketing, Content Marketing, Communication, Podcasting, and Audio project by Óscar Eduardo Bejarano Cabrera - 09.22.2022
    • Postobón Corporativo. Web Design, Advertising, Social Media, and UX / UI project by Óscar Eduardo Bejarano Cabrera - 04.05.2015
    • Social media Cuisinart Latam. Social Media project by Óscar Eduardo Bejarano Cabrera - 07.01.2019
    • Plataforma de donaciones Fundación Fruto Bendito ( Estrategia ) . Advertising, and Social Media project by Óscar Eduardo Bejarano Cabrera - 08.08.2020
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    Mai Molina Mai Molina @mmolin51 Especialista en publicidad digital @maimolina_ Barcelona, Spain
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    5,892
    • Digital Marketing
    • Facebook Marketing
    • Newsletter. Digital Marketing, Mobile Marketing, Facebook Marketing, Instagram Marketing, Marketing, Growth Marketing & Instagram project by Mai Molina - 06.25.2021
    • Blog personal. Digital Marketing, Marketing, Facebook Marketing, Instagram Marketing, Growth Marketing, Mobile Marketing, Advertising & Instagram project by Mai Molina - 06.25.2021
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    Alex Hillkurtz Alex Hillkurtz @alexhillkurtzart París, France
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    279,103
    • Design
    • Branding & Identity
    • Some of my latest paintings.... Traditional illustration, Architecture, Fine Arts, L, scape Architecture, Painting, Sketching, and Watercolor Painting project by Alex Hillkurtz - 05.16.2022
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    Lola San Román Marshall Lola San Román Marshall @srlola Artist Boadilla del Monte, Spain
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    5,578
    • Printing
    • Watercolor Painting
    • Mi Proyecto del curso: Creación de estampados en acuarela. Design, and Printing project by Lola San Román Marshall - 11.13.2020
    • Florals . Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
    • Flor Cannali. Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
    • Leaves project. Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
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    Juan Francisco Cancelleri Juan Francisco Cancelleri @cancelleri Buenos Aires, Argentina
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    3,834
    • 3D
    • Animation
    • Freaky town. Character Design, Traditional illustration, and Digital Illustration project by Juan Francisco Cancelleri - 07.25.2018
    • The Legend of Sleepy Hollow. Concept Art, Character Design, and Digital Illustration project by Juan Francisco Cancelleri - 07.25.2018
    • Hero Hunt collective card game. Traditional illustration, Digital Illustration, and Video Games project by Juan Francisco Cancelleri - 07.25.2018
    • Monkey King Character design. 3D Animation, Concept Art, and Character Design project by Juan Francisco Cancelleri - 07.25.2018
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    Laura Varsky Laura Varsky @lau_varsky Diseñadora que ilustra. Villa Sarmiento, Argentina
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    95,658
    • Design
    • Traditional illustration
    • Estampa japonesa. Pattern Design, Traditional illustration, and Vector Illustration project by Laura Varsky - 12.01.2017
    • Todopoderosa. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
    • Colección Geometrías. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
    • Carpetas. Pattern Design, and Traditional illustration project by Laura Varsky - 07.13.2017
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    Wes Art Studio Wes Art Studio @wesartstudio Mexico City, Mexico
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    4,644
      • Ruido Fest 2017. Poster Design project by Wes Art Studio - 03.23.2020
      • Playing Arts | Edition 3. Traditional illustration project by Wes Art Studio - 03.23.2020
      • Queens Of The Stone Age. Poster Design project by Wes Art Studio - 03.23.2020
      • NIKE CF AMERICA. Traditional illustration, and Digital Illustration project by Wes Art Studio - 03.23.2020
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      Catalina Estrada Uribe Catalina Estrada Uribe @catalinaestrada Medellín, Colombia
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      40,609
        • Puzzles. Traditional illustration, To, and Design project by Catalina Estrada Uribe - 08.25.2021
        • NetflixWomen Latam. Traditional illustration, and Fashion Design project by Catalina Estrada Uribe - 08.25.2021
        • Alive andKiking UK Charity. Traditional illustration, Education, and Vector Illustration project by Catalina Estrada Uribe - 08.25.2021
        • Guardia Indígena. Traditional illustration, and Motion Graphics project by Catalina Estrada Uribe - 08.24.2021
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        Vero Escalante Vero Escalante @veroescalante art director / illustrator / textile designer Buenos Aires, Argentina
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        12,400
        • Art Direction
        • Traditional illustration
        • Coca-Cola Young Olympic Games. Traditional illustration, Packaging, and Product Design project by Vero Escalante - 12.02.2020
        • The Force. Concept Art, Traditional illustration, Botanical Illustration, and Digital Illustration project by Vero Escalante - 04.02.2020
        • Johnnie Walker Blue Label Special Edition. Product Design, Traditional illustration, Digital Illustration, and Vector Illustration project by Vero Escalante - 09.30.2018
        • Adidas Print. Fashion Design, and Traditional illustration project by Vero Escalante - 01.30.2020
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        Jorge García Gómez Jorge García Gómez @jorgegarciagomez Madrid, Spain
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        3,958
        • Marketing
        • Plan de marketing - Sector formación . Digital Marketing project by Jorge García Gómez - 04.26.2020
        • SEO en sector servicios. Digital Marketing project by Jorge García Gómez - 04.26.2019
        • Trabajo 360 para Ecommerce. Digital Marketing project by Jorge García Gómez - 04.26.2020
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        Vero Navarro Vero Navarro @veronavarro Ilustradora Valencia, Spain
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        35,071
        • Design
        • Traditional illustration
        • Night Tribes. Traditional illustration, and Digital Illustration project by Vero Navarro - 12.04.2020
        • My Course Project: Procreate: Creative Illustration Techniques. Traditional illustration project by Vero Navarro - 11.10.2020
        • Everyday magic. Traditional illustration project by Vero Navarro - 12.01.2019
        • Kraft . Pencil Drawing, Artistic Drawing, Realistic Drawing, and Traditional illustration project by Vero Navarro - 04.22.2019
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        Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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        126,138
        • Design
        • Traditional illustration
        • CRYPTO POOPY. Traditional illustration, Design, and Character Design project by Óscar Lloréns - 10.09.2024
        • My Course Project: Illustration with Procreate: Draw Impossible Scenes. Traditional illustration, Digital Illustration, and Digital Drawing project by Óscar Lloréns - 09.10.2021
        • Cover of Retina magazine. El País.. Editorial Illustration project by Óscar Lloréns - 02.02.2021
        • Wine label. Flipas Garnacha. Traditional illustration project by Óscar Lloréns - 01.27.2021
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        Ignacio Arriaga Ignacio Arriaga @ignacioarriaga Ciudad Real, Spain
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        2,389
        • Branding & Identity
        • Copywriting
        • Lanzanos. Programming project by Ignacio Arriaga - 11.11.2010
        • Acumbamail. Digital Marketing project by Ignacio Arriaga - 11.11.2020
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        Cecilia Varela Cecilia Varela @varela_cecilia Córdoba, Argentina
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        3,645
        • Traditional illustration
        • Fine Arts
        • My course project: Dark mood photography for gastronomic projects. Food Photograph, Instagram Photograph, Food St, and ling project by Cecilia Varela - 12.01.2022
        • Cocodrilo verde inglés. Traditional illustration, and Editorial Illustration project by Cecilia Varela - 03.11.2022
        • Calendario. Traditional illustration, and Photograph project by Cecilia Varela - 11.28.2021
        • Ni uno más. Traditional illustration project by Cecilia Varela - 08.23.2021
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        Mercedes Valgañón Mercedes Valgañón @heymercedes Diseñadora gráfica, Ilustradora, Community Manager y Pinterest Influencer. Barcelona, Spain
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        9,663
        • Design
        • Traditional illustration
        • Hey Mercedes Diseño de web. Digital Design, Graphic Design, and Web Design project by Mercedes Valgañón - 06.02.2020
        • Back to Summer Memories . Editorial Design, Graphic Design, T, and pograph project by Mercedes Valgañón - 02.20.2020
        • Nicolasita. Br, ing, Identit, Logo Design, Graphic Design, Traditional illustration, T, and pograph project by Mercedes Valgañón - 09.15.2019
        • Hey Pin!. Graphic Design, and Traditional illustration project by Mercedes Valgañón - 04.26.2019
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        Sorie Kim Sorie Kim @soriekim Los Angeles, United States
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        203,118
        • Design
        • Game Development
        • 30 Day Challenge . Ink Illustration project by Sorie Kim - 04.29.2021
        • Demos. Design, and Drawing project by Sorie Kim - 01.20.2021
        • Sketchbook. Drawing project by Sorie Kim - 01.20.2021
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        Sara Tomate Sara Tomate @saratomate Ilustradora Medellín, Colombia
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        10,000
        • Traditional illustration
        • Fine Arts
        • Yellow Fellow. Digital Illustration project by Sara Tomate - 05.16.2020
        • Patterns. Pattern Design project by Sara Tomate - 05.16.2020
        • Morning Rituals. Digital Illustration project by Sara Tomate - 05.16.2020
        • Gardening. Digital Illustration project by Sara Tomate - 05.16.2020
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        Renato Farfán Basauri Renato Farfán Basauri @nato_farfan Director Creativo General Barcelona, Spain
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        19,450
          • The Fakephone. Digital Product Design, Editorial Design, Social Media, Creativit, Marketing, Mobile Marketing, Digital Marketing, Content Marketing, Artificial Intelligence, and Advertising project by Renato Farfán Basauri - 04.24.2025
          • Inspirasound - Música hecha de frecuencias cerebrales para inspirar.. Advertising, Cop, writing, Content Marketing, Content Writing, Digital Marketing, Mobile Marketing, YouTube Marketing, Instagram Marketing, Growth Marketing, Social Media, and Social Media Design project by Renato Farfán Basauri - 08.04.2023
          • Ojo de Iberoamerica Winner - La Batalla de Hemisferios  . Advertising, Film, Video, TV, Cop, writing, Design, Photograph, Creative Consulting, Education, Marketing, Sound Design, Social Media, Film, Drawing, Stor, telling, and Digital Marketing project by Renato Farfán Basauri - 02.21.2023
          • Huaylarsh en Holograma - Universidad Continental. Advertising, Cop, writing, Film, Video, TV, Design, Motion Graphics, 3D, Graphic Design, Music, Photomontage, Animation, Art Direction, Photograph, Post-production, Video, TV, Audiovisual Production, and Photo Retouching project by Renato Farfán Basauri - 05.07.2021
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          Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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          381,728
          • Photography
          • Video
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          Mike Sandoval Mike Sandoval @mike_sandoval_ Ilustrador, Diseñador Gráfico, Artista Visual Mexico City, Mexico
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          1,909
          • Drawing
          • Traditional illustration
          • Gig Poster : Battles. Design, Poster Design, Graphic Design, Traditional illustration, and Digital Illustration project by Mike Sandoval - 02.20.2020
          • Poster: Lagunitas Beer Circus. Design, Poster Design, Graphic Design, and Traditional illustration project by Mike Sandoval - 11.09.2019
          • Gig Poster: First. Design, Poster Design, Graphic Design, and Traditional illustration project by Mike Sandoval - 01.18.2019
          • Gig Poster : Interpol. Poster Design, Graphic Design, Traditional illustration, and Digital Illustration project by Mike Sandoval - 10.17.2017
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          maria_ramos maria_ramos @maria_ramos Autora / Ilustradora Madrid, Spain
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          2,077
          • Traditional illustration
          • Mi Proyecto del curso: Creación de álbumes ilustrados para pequeños lectores. Traditional illustration, and Narrative project by maria_ramos - 05.06.2021
          • Bubble Gum Boy. Children's Illustration project by maria_ramos - 11.10.2019
          • PICNIC. Traditional illustration project by maria_ramos - 02.11.2018
          • La Araucana. Comic, and Traditional illustration project by maria_ramos - 06.11.2017
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          Diogo Sampaio Diogo Sampaio @diogosampaio Matte Painter, Concept Artist Porto, Portugal
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          2,054
          • Photographic Composition
          • Concept Art
          • Surreal Imagery Vol. 02. Design, Concept Art, Matte Painting, and Digital Architecture project by Diogo Sampaio - 09.23.2023
          • Surreal Imagery Vol. 01. Design, Concept Art, and Matte Painting project by Diogo Sampaio - 09.23.2023
          • Cristiano Ronaldo Fearless. VFX, Concept Art, and Matte Painting project by Diogo Sampaio - 09.23.2023
          • Cristiano Ronaldo Fragance. VFX, Matte Painting, and Concept Art project by Diogo Sampaio - 08.29.2022
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          Rocio Carvajal Rocio Carvajal @rocio_carvajal Fundadora de The Maker Group, agencia multidisciplinaria que utiliza el poder del eCommerce para elevar marcas London, United Kingdom
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          66,890
          • Design
          • Branding & Identity
          • Sargasso & Grey - Shopify Build & Design. Programming project by Rocio Carvajal - 09.30.2019
          • Shell Shop Central - Bespoke Build & Design. Programming project by Rocio Carvajal - 07.23.2019
          • Love Writing Co - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
          • Nimble - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
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          Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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          364,526
          • Traditional illustration
          • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
          • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
          • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
          • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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          la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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          121,504
          • Design
          • Traditional illustration
          • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
          • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
          • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
          • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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          Alice Benham Alice Benham @alice_benham Winchester, United Kingdom
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          18,807
          • Branding & Identity
          • Copywriting
          • AB Method Stationary Range. Product Design project by Alice Benham - 01.06.2021
          • Gather & Grow Retreat. Education project by Alice Benham - 01.18.2019
          • Starting The Conversation Podcast. Content Marketing project by Alice Benham - 02.18.2018
          • Wish We Knew Podcast. Content Marketing project by Alice Benham - 01.09.2021
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          EUDETENIS EUDETENIS @eudetenis Comic Artist and Illustrator Staunton River, Brazil
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          86,408
          • Comic
          • Digital Drawing
          • Watercolor Scenes by EUDETENIS. Traditional illustration, Watercolor Painting, and Manga project by EUDETENIS - 05.09.2023
          • Blue Archive Fanarts. Traditional illustration, Manga, and Video Games project by EUDETENIS - 01.12.2023
          • Back to Black Manga Free to read on Mangaplus by Shueisha. Manga, Comic, and Traditional illustration project by EUDETENIS - 09.22.2022
          • Sword Girls. Traditional illustration, and Pencil Drawing project by EUDETENIS - 06.22.2022
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          Redmer Hoekstra Redmer Hoekstra @redmer Elst, Netherlands
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          20,308
            • Stages of the final project from my course. Drawing project by Redmer Hoekstra - 02.04.2021
            • Animal music. Drawing project by Redmer Hoekstra - 06.26.2020
            • Several drawings . Drawing project by Redmer Hoekstra - 06.26.2020
            • More drawings. Drawing project by Redmer Hoekstra - 06.26.2020
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