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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Laura Wächter
Teacher Plus

Laura Wächter

@laurawaechter

Ilustradora

Málaga, Spain

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  • Black Mirror. Traditional illustration, Drawing, Digital Illustration, and Editorial Illustration project by Laura Wächter - 06.25.2021
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    Black Mirror

    laurawaechter

  • Clickbait - Telos 115. Traditional illustration project by Laura Wächter - 12.23.2020
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    Clickbait - Telos 115

    laurawaechter

  • My Course Project: Editorial Illustration: Create a Visual Narrative. Editorial Illustration, and Digital Illustration project by Laura Wächter - 05.15.2021
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    My Course Project: Editorial Illustration: Create a Visual Narrative

    laurawaechter

  • Pandemic - El País Semanal. Editorial Illustration, and Traditional illustration project by Laura Wächter - 12.31.2020
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    Pandemic - El País Semanal

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  • Di capacidad. Drawing, Editorial Illustration, Traditional illustration, and Digital Illustration project by Laura Wächter - 05.10.2020
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    Di capacidad

    laurawaechter

  • Cut the fences. Traditional illustration, Digital Illustration, and Digital Painting project by Laura Wächter - 04.27.2020
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    Cut the fences

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  • My Course Project: Traditional Drawing Techniques with Procreate. Drawing, and Pencil Drawing project by Laura Wächter - 12.13.2020
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    My Course Project: Traditional Drawing Techniques with Procreate

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  • THE JUMP - Compilation. Traditional illustration, and Digital Illustration project by Laura Wächter - 12.10.2020
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    THE JUMP - Compilation

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  • Annie Ernaux Book Covers. Editorial Design, Traditional illustration, and Digital Illustration project by Laura Wächter - 08.05.2020
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    Annie Ernaux Book Covers

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  • PRINCIPIA 2016-2018. Traditional illustration, and Digital Illustration project by Laura Wächter - 07.27.2018
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    PRINCIPIA 2016-2018

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  • PRINCIPIA 2015-2016. Editorial Design, and Traditional illustration project by Laura Wächter - 12.20.2016
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    PRINCIPIA 2015-2016

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  • Sisterhood. Animation, Traditional illustration, and Motion Graphics project by Laura Wächter - 03.06.2016
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    Sisterhood

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  • Path. Traditional illustration, and Painting project by Laura Wächter - 10.11.2014
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    Path

    laurawaechter

  • Moment zero. Traditional illustration project by Laura Wächter - 03.08.2015
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    Moment zero

    laurawaechter

  • Nine days without a clock. Traditional illustration project by Laura Wächter - 12.06.2011
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    Nine days without a clock

    laurawaechter

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  1. Creatives
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