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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Carolina Jiménez

Carolina Jiménez

@kro_jimenez

Mexico City, Mexico

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    Emma Block Emma Block @emma_block London, United Kingdom
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    • Traditional illustration
    • Fine Arts
    • My project for course: Gouache Techniques for Sketchbook Illustration. Traditional illustration, Sketching, Creativit, Drawing, Watercolor Painting, Sketchbook, and Gouache Painting project by Emma Block - 07.25.2022
    • Editorial Illustration for Magnolia Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
    • Editorial Illustration for Mollie Makes Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
    • Editorial Illustration for Stylist Magazine. Traditional illustration, Editorial Design, and Gouache Painting project by Emma Block - 04.12.2022
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    Alberto Montt Alberto Montt @albertomontt Illustrator Tulsa, Chile
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    12,083
    • Traditional illustration
    • Originales para ETSY. Drawing, and Traditional illustration project by Alberto Montt - 02.17.2019
    • Guía de la amistad CHIVAS. Br, ing, Identit, and Traditional illustration project by Alberto Montt - 01.21.2019
    • Mashpi Lodge. Br, ing, Identit, and Traditional illustration project by Alberto Montt - 01.20.2019
    • Soñar no cuesta nada. Traditional illustration project by Alberto Montt - 01.20.2019
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    Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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    150,681
    • Art Direction
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    • Best of Friends. Traditional illustration project by Brad Woodard - 08.19.2021
    • Flying Fox. Traditional illustration project by Brad Woodard - 08.19.2021
    • Space Rodeo. Traditional illustration project by Brad Woodard - 08.19.2021
    • Vintage Camp Scene. Traditional illustration project by Brad Woodard - 08.19.2021
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    Yasmin Islas Domínguez Yasmin Islas Domínguez @yasmini Mexico City, Mexico
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    30,355
    • Traditional illustration
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    • Portraits. Traditional illustration, 3D Modeling, and Character Design project by Yasmin Islas Domínguez - 06.29.2020
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    • Zodiac. Traditional illustration, Character Design, and 3D Modeling project by Yasmin Islas Domínguez - 11.05.2020
    • Quill Animation: Crocodile. Animation, and 3D Animation project by Yasmin Islas Domínguez - 09.09.2019
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    Brenda Bossato Brenda Bossato @brendabossato ilustradora Curitiba, Brazil
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    • Children's Illustration
    • Grandma Fairy Godmother. Traditional illustration, Drawing, Character Design, Creativit, Stor, telling, Narrative, Sketchbook, Art Direction, Pencil Drawing, Children's Illustration, and Sketching project by Brenda Bossato - 03.01.2025
    • Quarta menina de inverno finalizada . Traditional illustration project by Brenda Bossato - 08.30.2021
    • Terceira menina de inverno <3. Traditional illustration project by Brenda Bossato - 08.27.2021
    • Cenário do meu livro Herança. Traditional illustration project by Brenda Bossato - 07.14.2021
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    Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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    • Traditional illustration
    • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
    • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
    • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
    • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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    Lantoki Lantoki @lantoki Barcelona, Spain
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    • Design
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    • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
    • Summer 2018 Collection.  project by Lantoki - 03.31.2020
    • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
    • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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    Rose Pearlman Rose Pearlman @objectartkits New York, United States
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    14,482
    • Arts & Crafts
    • Fiber Arts
    • Cushions and Pillows. Fiber Arts, Design, and DIY project by Rose Pearlman - 06.11.2021
    • Hooked Rugs for Kids. Design, and Fiber Arts project by Rose Pearlman - 06.11.2021
    • Up-cycled Punched Rugs. Upc, cling, Design, and Fiber Arts project by Rose Pearlman - 06.11.2021
    • Punched Reversible Coat. Design, and Fiber Arts project by Rose Pearlman - 06.11.2021
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    Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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    571,632
    • 3D
    • Branding & Identity
    • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
    • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
    • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
    • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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