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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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kinduff

kinduff

@kinduff

Madrid, Spain

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Courses

  • Travel Journaling: Document Feelings and Memories. Writing, and Wellness course by Aniko Villalba

    Travel Journaling: Document Feelings and Memories

    A course by Aniko Villalba

    Writing, and Wellness

  • Caricature Drawing with Infinite Painter. Illustration course by Albeniz Rodriguez

    Caricature Drawing with Infinite Painter

    A course by Albeniz Rodriguez

    Illustration

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Joined January 1992
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