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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Kate Ylagan

Kate Ylagan

@kbylagan

Imus, Philippines

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    Maddy Bellwoar Maddy Bellwoar @maddybellwoar Amsterdam, Netherlands
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    13,700
    • Traditional illustration
    • Fine Arts
    • Witcher 3 - Gouache "Travel Sketchbook" . Traditional illustration, Gouache Painting, Painting, and Sketchbook project by Maddy Bellwoar - 04.26.2022
    • Gouache-style Digital Environment Paintings. Digital Illustration, Digital Painting, Traditional illustration, Painting, and Naturalistic Illustration project by Maddy Bellwoar - 04.25.2022
    • Nature Sketchbook in Gouache. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Sketchbook project by Maddy Bellwoar - 04.25.2022
    • QUIET - Gouache Series. Traditional illustration, Painting, Gouache Painting, Naturalistic Illustration, and Fine Arts project by Maddy Bellwoar - 04.25.2022
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    Ema Malyauka Ema Malyauka @emamalyauka Alkmaar, Netherlands
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    17,422
    • Traditional illustration
    • Fine Arts
    • My project for course: Sketchbook Techniques for Children's Illustration. Character Design, Pencil Drawing, Children's Illustration, Sketchbook, Gouache Painting, and Picturebook project by Ema Malyauka - 04.29.2022
    • Christmas time. Traditional illustration project by Ema Malyauka - 11.08.2021
    • Sketchbook. Traditional illustration project by Ema Malyauka - 11.08.2021
    • Win in  BO it! Imagining Bologna . Traditional illustration project by Ema Malyauka - 11.08.2021
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    Rose Pearlman Rose Pearlman @objectartkits New York, United States
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    14,449
    • Arts & Crafts
    • Fiber Arts
    • Cushions and Pillows. Fiber Arts, Design, and DIY project by Rose Pearlman - 06.11.2021
    • Hooked Rugs for Kids. Design, and Fiber Arts project by Rose Pearlman - 06.11.2021
    • Up-cycled Punched Rugs. Upc, cling, Design, and Fiber Arts project by Rose Pearlman - 06.11.2021
    • Punched Reversible Coat. Design, and Fiber Arts project by Rose Pearlman - 06.11.2021
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    Brad Woodard Brad Woodard @bravethewoods Illustrator & Graphic Designer Boise, United States
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    150,271
    • Art Direction
    • Children's Illustration
    • Best of Friends. Traditional illustration project by Brad Woodard - 08.19.2021
    • Flying Fox. Traditional illustration project by Brad Woodard - 08.19.2021
    • Space Rodeo. Traditional illustration project by Brad Woodard - 08.19.2021
    • Vintage Camp Scene. Traditional illustration project by Brad Woodard - 08.19.2021
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    Adam Hayes Adam Hayes @mrahayes Abergavenny, United Kingdom
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    6,460
    • Traditional illustration
    • Fine Arts
    • Typography on Photography. Digital Illustration, T, pograph, Lettering, Photo Retouching, and Photograph project by Adam Hayes - 08.06.2025
    • For the Outside World. Br, ing, Identit, Creativit, Decoration, Digital Illustration, H, Lettering, Lettering, T, and pograph project by Adam Hayes - 07.08.2025
    • iPad Lettering Posters. T, pograph, Lettering, Drawing, and Art Direction project by Adam Hayes - 10.13.2024
    • Passport Stamps. Design, Ink Illustration, T, and pograph project by Adam Hayes - 08.01.2024
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    Laura McKendry Laura McKendry @laura_mckendry Artist-Illustrator: Natural World London, United Kingdom
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    213,429
    • Traditional illustration
    • Fine Arts
    • Ravens. Traditional illustration, Fine Arts, Painting, Creativit, Sketchbook, Ink Illustration, and Naturalistic Illustration project by Laura McKendry - 10.03.2021
    • Oxen. Traditional illustration, Fine Arts, Painting, Sketching, Creativit, Drawing, Watercolor Painting, Artistic Drawing, Sketchbook, Ink Illustration, Naturalistic Illustration, and Gouache Painting project by Laura McKendry - 07.09.2021
    • Coastal Birds. Traditional illustration project by Laura McKendry - 06.28.2014
    • Shearwater birds. Traditional illustration project by Laura McKendry - 06.28.2020
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    Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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    387,517
    • Traditional illustration
    • Fine Arts
    • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
    • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
    • Some new drawings. Traditional illustration project by Mattias Adolfsson - 05.05.2020
    • Moleskine sketchbook 36. Drawing project by Mattias Adolfsson - 02.16.2020
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    Gabriela Niko Gabriela Niko @gabrielaniko Freelance Artist Kraków, Poland
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    242,097
    • Design
    • Branding & Identity
    • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gabriela Niko - 06.16.2025
    • My Custom, Traditional Brush Set Created in Collaboration with Craftamo – Brush and Packaging Design. Industrial Design, and Packaging project by Gabriela Niko - 06.13.2024
    • Wednesday - Fan Art Portraits . Sketchbook, Colored Pencil Drawing, Sketching, and Portrait Drawing project by Gabriela Niko - 12.13.2022
    • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gabriela Niko - 10.11.2022
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    Julieta Tello Julieta Tello @julietatello Te ayudo con Marketing digital y Sustentabilidad London, United Kingdom
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    575,894
    • Branding & Identity
    • Creative Consulting
    • Coloria ONG - Programa de mentoría de 7hs. Digital Marketing, Instagram, Social Media, Content Marketing, Instagram Marketing, and Marketing project by Julieta Tello - 12.09.2021
    • MinaRoMina- Programa de Mentoría de 7 horas realizado por The Curious Beetle. Marketing, Digital Marketing, Content Marketing & Instagram Marketing project by Julieta Tello - 11.08.2021
    • Mi Proyecto del curso: caso The Curious Beetle. Marketing, Social Media, Digital Marketing, Mobile Marketing, Instagram, Communication & Instagram Marketing project by Julieta Tello - 01.04.2022
    • Ranayu Ayurveda & Yoga - Programa de mentoría realizado por The Curious Beetle. Marketing, Social Media, Portfolio Development, and Digital Marketing project by Julieta Tello - 11.08.2021
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    702,524
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Felix Scheinberger Felix Scheinberger @scheinberger Illustrator and Professor for Illustration Berlin, Germany
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    35,386
      • some of my books. Sketchbook project by Felix Scheinberger - 07.30.2020
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      Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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      120,103
        • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
        • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
        • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
        • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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        Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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        410,157
        • Fine Arts
        • Arts & Crafts
        • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
        • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
        • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
        • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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