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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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katt006

katt006

@katt006

Brisbane, Australia

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    Caio Martins Caio Martins @caiorfmartins Designer de personagens, artista de storyboard e ilustrador São Paulo, Brazil
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    • Creativity
    • Art Direction
    • Hora do Rock - Character Design. Animation, and Character Design project by Caio Martins - 03.15.2020
    • Fifi and Friends. Character Design, and Art Direction project by Caio Martins - 03.15.2020
    • "Self breakthrough" - Auto retrato sobre transformações. Character Design, and Digital Illustration project by Caio Martins - 12.04.2019
    • Character Design 4forFan. Character Design, and Digital Illustration project by Caio Martins - 12.04.2019
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    Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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    398,096
    • Design
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    • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
    • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
    • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
    • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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    Vania Bachur Vania Bachur @suupeergirl Ilustradora Mexico City, Mexico
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    25,334
    • Traditional illustration
    • Character Design
    • Libretas. Character Design, and Traditional illustration project by Vania Bachur - 11.03.2020
    • 15 Consejos Malvados. Editorial Design, Writing, Editorial Illustration, and Traditional illustration project by Vania Bachur - 11.03.2020
    • Netflix. Traditional illustration, and Digital Illustration project by Vania Bachur - 11.03.2020
    • Nickelodeon. Traditional illustration, Digital Illustration, and Children's Illustration project by Vania Bachur - 11.03.2020
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