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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Katherine Case

Katherine Case

@katnotcat08

Kingsport, United States

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  • João Paulo Porto João Paulo Porto @johnnymochileiro Travel photographer with more than 30 countries visited so far. Experience with travelling and social medias. available to travel the world for photographic work. I work as a freelancer and under contract. São Paulo, Brazil
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    • Images from Young Wonder. Photograph project by João Paulo Porto - 06.28.2020
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    • My Final Project.. Creativit project by João Paulo Porto - 05.16.2020
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    • The King-King Rooster. Poster Design, Graphic Design, and Traditional illustration project by Pedro Araujo - 06.29.2020
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    Redmer Hoekstra Redmer Hoekstra @redmer Elst, Netherlands
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      • Stages of the final project from my course. Drawing project by Redmer Hoekstra - 02.04.2021
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    • Ania Ready Ania Ready @ania_ready Photographer Oxford, United Kingdom
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      • Hysterical Woman. Digital Photograph, Fine Arts, and Fine-Art Photograph project by Ania Ready - 06.12.2020
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        Florencia Fraschina Florencia Fraschina @espacio_craig Soy artista visual y docente . Naperville, Argentina
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        • Acto reflejo. Acrílicos y Oleos. Probando diferentes ritmos producidos por el movimiento de los cuerpos, la tensión entre las formas matericas y transparencias de la carne, entre la figura y la abstracción, trabajo en esta serie con oleo sobre papel, cart. Traditional illustration, Fine Arts, Painting, Drawing, Portrait Drawing, Artistic Drawing, Realistic Drawing, Acr, lic Painting, Oil Painting, and Figure Drawing project by Florencia Fraschina - 09.23.2021
        • Paisajes:  Nunca viajo sin mi set de acrílicos. Sentarme de cara a un paisaje durante dos o 3 horas, contemplar y respirar ese aire, resistiendo sus improvistos cambios, estar conectada con la atmosfera y con mis pensamientos.. Fine Arts, Painting, Creativit, and Traditional illustration project by Florencia Fraschina - 09.13.2021
        • Rosa mística. Acuarelas. “Al ascender, Cúmulo Místico, se le veía entre las piernas la valva redonda y rodeada de pétalos, de coágulos, como una dalia de muchísimos pétalos. Había encontrado el camino al cielo.” Marosa di Giorgio. Painting, Watercolor Painting, Color Theor, Acr, lic Painting, and Oil Painting project by Florencia Fraschina - 11.06.2020
        • Medula: Un viaje al centro de mi centro. Oleos. Painting, Watercolor Painting, Acr, lic Painting, and Oil Painting project by Florencia Fraschina - 11.09.2020
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